What is Product Management?

DDD (Domain Driven Design) has a very powerful concept, so powerful that it is the first concept presented to anyone who is initiated in DDD, Ubiquitous Language:

A language structured around the domain model and used by all team members to connect all the activities of the team with the software.

source: http://domaindrivendesign.org/node/132

It’s a way to guarantee a shared understanding of the main terms used in a domain.

I’ll start to write more about Product Management here, so I felt the need to define Product Management prior to writing more about it.

Product

Prior to defining Product Management, let me define product in the software development industry:

Product is any customer facing software system.

A customer facing software system is not necessarily a system which drives revenue through subscription or on-demand use. A system like a newspaper portal can be considered a product. The revenue from such a system probably will come from ads. An internet banking is another example of a customer facing system who would benefit from product management. It doesn’t drive direct revenue but it helps decreasing cost of physical bank offices.

Product Management

And here goes the Product Management definition:

Product Management is accountable and responsible for everything from high-level objectives to the details of the user experience of a customer facing system. It’s the connection between the business strategy and the customer through a software system.

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  1. Pingback: The difference between a product and a project | Joca on stuff

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