Helping product leaders deliver results through digital products

I use my 30+ years of experience in product management and development and in digital transformation to help product leaders (head of product, head of technology, tech founders) address their product strategy challenges.

I’ve helped product leaders from more than 50 companies, including Gympass, Locaweb, Conta Azul, Lopes, and many others to extract more value and results from their digital products. I do this through:

Advisory Services

Product leadership coaching sessions on product development and management topics (process, people, culture).

In-company talks

Talks are tailored made to suit the needs of the company in order to address topics that can generate good discussions among team members.



  • Delivery date is another source of conflict between business and tech

    In the same that discovery seems to be a source of conflict between business people and product development teams, as I explained in the article Why business people hate discovery, the term delivery date also seems to generate some conflicts. … Continue reading

  • What is and how to create the product vision and strategy?

    At some point during the growth phase of your product, it may be helpful to create its vision and strategy. These tools will greatly help you in the decisions about what the future of your product will be. For this … Continue reading

  • More on NPS

    My latest article on NPS sparkled some interesting conversations on this metric that I believe are worth sharing: NPS has or has not the % sign? From a strictly mathematical point of view, we should use the percentage sign because … Continue reading

  • Growth: the loyalty metric

    The financial outcome must always be used as one of the metrics that indicate that the company is being successful and that it is reaching its goal. However, it must not be considered in isolation, because there is good revenue … Continue reading

  • Growth: financial metrics

    When I talked about the importance of being a data geek in the previous chapter, I explained the conversion funnel, which is formed by a set of data that we can consider short-termed, because within a few days (or even … Continue reading

  • Growth: Engagement and churn

    Once you get to bring in users (free or paid) to use your product, your next concern is related to the engagement from these users, that is, are they using the product? Are they solving the problem that the product … Continue reading