I use my 30+ years of experience in product management and development and in digital transformation to help product leaders (heads of product, heads of technology, tech founders) address their digital product challenges.

I’ve helped product leaders from more than 50 companies, including Gympass, Locaweb, Conta Azul, Lopes, Itaú, and many others to extract more value and results from their digital products. I do so by helping them bridge the gap between business and technology through education, coaching, and advisory services on digital product development and management:

Advisory and Coaching Services

Product leadership coaching sessions on product development and management topics (process, people, culture) to focus on topics that can help generate results.

In-company Talks and Training

Talks and training are tailored made to suit the needs of the company in order to address topics that will help the team deliver results from their digital products.



  • How to turn a feature team into a product team?

    After reading my last article on the differences between a feature team and a product team, one may realize how valuable a product team is and may ask herself what we need to do to turn a feature team into … Continue reading

  • Feature Team vs Product Team

    I’ve already written about the difference between solution-implementing teams and problem-solving teams. I’ve also written about the #1 responsibility of a product manager, which is to deliver results as fast as possible. However, as these are very important topics for … Continue reading

  • We deal with people’s money, we don’t have room for errors

    When I talk about the release early and often behavior of successful product companies during in-company trainings or in-company talks, some people mention that their business is too risky and they don’t have room for errors. For instance, a bank … Continue reading

  • New product: in-company training

    Now that I’m a full-time product leadership coach, I’ve managed to design a product that I believe will help many companies and their product development teams connect business and technology to generate more and more results for both the company … Continue reading

  • Product Operations

    Product Operations, or POps as some people have called it, is a role that has appeared with some frequency in product development teams, especially in reasonably large teams with 150 or more people, including engineers, designers and product managers. Definitions … Continue reading

  • First group to finish the Product Vision and Strategy Workshop

    Yesterday the first group of product leaders finished the Product Vision and Strategy Workshop, where we discussed concepts and tools to help create a sound vision and strategy for a digital product, and then they created and presented to the … Continue reading