I use my 30+ years of experience in product management and development and in digital transformation to help product leaders (heads of product, heads of technology, tech founders) address their digital product challenges.

I’ve helped product leaders from more than 50 companies, including Gympass, Locaweb, Conta Azul, Lopes, Itaú, and many others to extract more value and results from their digital products. Check out what these people say about my work on the testimonials page. I do so by helping them bridge the gap between business and technology through education, coaching, and advisory services on digital product development and management:

Advisory and Coaching Services

Product leadership coaching sessions on product development and management topics (process, people, culture) to focus on topics that can help generate results.

In-company Talks and Training

Talks and training are tailored made to suit the needs of the company in order to address topics that will help the team deliver results from their digital products.



  • Does the shoemaker’s son always go barefoot?

    This is an expression that we normally say when the family of a skilled or knowledgeable person is often the last to benefit from her expertise. One of the topics I talk about most with my clients, to the point … Continue reading

  • Downsizing and layoffs

    During my 30+ years leading teams in technology companies, I have seen and felt the effects of some crises and recessions. According to Wikipedia, since 1990, there have been 4 US recessions, the most recent being COVID-19 in early 2020. … Continue reading

  • Happy 2023!!!

    First of all, I wish you a happy 2023!!! I hope that this year we continue to advance in our learning about how to make digital products and that, with this learning, we manage to make even better products! To … Continue reading

  • Defining Responsibilities

    In the chapter What is the difference between product marketing and product management? I commented on how marketing 4Ps (Product, Price, Promotion, and Place) are distributed between product marketing and product managers. This is a macro view of the division … Continue reading

  • The main reason why products fail

    If we search on Google for reasons why tech products fail, we will find many articles with many possible reasons explaining product failures. From 3 of these articles, I was able to compile a list of 26 reasons: And the … Continue reading

  • Relationship between product management and the other areas

    In previous chapters, I discussed the relationship between the product manager and engineering, UX, product marketing, and project management. The question that remains is: what about the other areas of the company? How is the product manager’s relationship with operations, … Continue reading