Artigos

1 de agosto, 2011

The new rules of marketing and PR

I’m reading a very interesting book entitled “The new rules of marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media […]
17 de julho, 2011

To freemium or not to freemium?

Some of today big companies offer their services for free (Google, Facebook, Twitter, Linkedin, Slideshare, Youtube, etc.). They generate revenue through ads, having a paid version […]
3 de julho, 2011

What is Product Management?

DDD (Domain Driven Design) has a very powerful concept, so powerful that it is the first concept presented to anyone who is initiated in DDD, Ubiquitous […]
31 de maio, 2011

Do you work to earn money?

Do you work to earn money? Or do you work to solve someone’s problem and earning money is just a consequence of the good work you […]
19 de maio, 2011

Revenue is like food

Recently I read a very interesting post written by Martin Fowler on the three pillars that serve as direction to ThoughtWorks. The three pillars came from […]
30 de março, 2011

Story map is a great tool for agile product management

Jeff Patton, who defines himself as agile old-timer, UX practitioner, good product evangelist and family guy, presented in his blog the concept of story maps, a […]
18 de março, 2011

Responsibility, accountability and authority

In last 2 weeks I had a chance to review and reinforce my understanding of responsibility, accountability and authority. One can only be responsible and accountable […]
16 de março, 2011

That’s the way it is

The longer someone uses a product the more likely she become “blinded” to the small failures all products have. This happens not only with regular users […]
10 de março, 2011

Extreme Presentation

Giving presentations is one of the items of almost any Product Managers job descriptions. I just got another interesting link from Jason Yip, the Extreme Presentation […]