Artigos

21 de agosto, 2011

Agile Product Discovery

I recently posted and twitted about my lean startup experiments. The word startup in lean startup may be misleading because startup gives the idea of a […]
15 de agosto, 2011

The difference between a product and a project

Here’s a brief definition of a project: A project is an endeavor with a clear definition of what needs to be delivered and the date when […]
7 de agosto, 2011

Lean startup experiment, phase 1: the idea funnel

Four weeks ago I started an experiment. I had 5 ideas of possible startups so I put together a simple page for each idea explaining how […]
1 de agosto, 2011

The new rules of marketing and PR

I’m reading a very interesting book entitled “The new rules of marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media […]
17 de julho, 2011

To freemium or not to freemium?

Some of today big companies offer their services for free (Google, Facebook, Twitter, Linkedin, Slideshare, Youtube, etc.). They generate revenue through ads, having a paid version […]
3 de julho, 2011

What is Product Management?

DDD (Domain Driven Design) has a very powerful concept, so powerful that it is the first concept presented to anyone who is initiated in DDD, Ubiquitous […]
31 de maio, 2011

Do you work to earn money?

Do you work to earn money? Or do you work to solve someone’s problem and earning money is just a consequence of the good work you […]
19 de maio, 2011

Revenue is like food

Recently I read a very interesting post written by Martin Fowler on the three pillars that serve as direction to ThoughtWorks. The three pillars came from […]
30 de março, 2011

Story map is a great tool for agile product management

Jeff Patton, who defines himself as agile old-timer, UX practitioner, good product evangelist and family guy, presented in his blog the concept of story maps, a […]