Articles

9 de June, 2026

Why Product Leaders Are Going Back to Doing the Work

A few months ago, Marcelo Quintella published a post that caught my attention. After years as CPO and CTO, with stints at Google, Zwift, and Unico […]
28 de April, 2026

Knowing Your Customer Has Always Been Important. With AI, It Became Critical.

A recent post by Fernando Liberato, CRO of Vela LatAm, caught my attention because it summarized very well the moment we’re living through: AI amplifies efficiency, […]
24 de March, 2026

Product Management Playbook

I created the Product Management Playbook to show my clients the steps and responsibilities involved in product development. I’ve been talking about this playbook for a […]
18 de February, 2026

Observations on how AI is impacting the organization of product teams

In January, I wrote that resistance to AI in product development teams isn’t technical. It’s cultural, and it starts with leadership. Since then, this topic has […]
10 de February, 2026

How to make a career change to product management?

This article was originally published in 2019 and updated in 2026 to include the use of vibe coding as a way to practice product management. This […]
3 de February, 2026

Should we have a dedicated innovation team?

This article is an excerpt from the book “Digital Transformation and Product Culture: How to Put Technology at the Center of Your Company’s Strategy”. This is […]
22 de December, 2025

What Became Clear in 2025 and What It Means for 2026

Every year-end invites reflection. But more than listing events, it’s worth trying to understand what became clearer after everything that was said, tested, promised, and (in)validated. […]
2 de December, 2025

Internationalization

More and more companies have been exploring opportunities in markets outside their home. To do that, they need to internationalize their digital products. The first thing […]
18 de November, 2025

Downsizing and layoffs

During my 30+ years leading teams in technology companies, I have seen and felt the effects of some crises and recessions. According to Wikipedia, since 1990, […]