About

I provide advisory services to help you and your company increase the chances of success of your digital product.

My name is Joaquim Torres (Joca). I’m a computer engineer, and I’ve been working with digital products for more than 30 years. Most recently, I led Lopes Consultoria de Imóveis digital transformation as CDO (Chief Digital Officer). Lopes is the biggest real estate brokerage in Brazil. Before that, I was General Manager of Gympass Wellness, Gympass’s new wellness service offering. Gympass is a corporate wellbeing benefit that companies offer to access 50k+ gyms and studios in 10 countries. Previously, I was CPO at Gympass, Conta Azul, an ERP for SMBs, and Locaweb, the biggest internet company in Brazil. I started my career building my first startup in 1992, a BBS that became one of Brazil’s first internet access and service providers. I’m also the author of 3 books on digital product management.

These are some of the product management topics we can talk about:

  • Deciding what product to launch.
  • How to develop this new product.
  • How to launch this new product.
  • Building a product vision.
  • Defining a product strategy.
  • Organizing your product development team.
  • Diversifying your product portfolio.
  • Managing your product portfolio.
  • Defining the pricing.
  • Taking end-of-life decisions.

I’ve been using my 30+ years of experience to help companies with their digital product development strategies. Check out some of the companies I’ve helped.

You can learn more about me on Linkedin.

You can contact me through email or WhatsApp.

6 thoughts on “About

  1. Joca, adoro os seus Posts, só um pedido. Coloca certificado SSL como obrigatório no seu site pelo amor de deus, um plugin como o SimpleSSL para WordPress já da conta do recado.

    abraços meu amigo

  2. Excelentes artigos sobe “Data de entrega é outra fonte de conflito entre negócios e tecnologia” e “Estrutura de times”. Parabéns Joca.

  3. Esse é o tipo de ser que eu pagaria por 1 hora só pra conversar.

    Joca, só não pare seu trabalho! Os livros são ótimos e quanto mais conteúdo, a gente agradece.

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