Articles

Happy 2023!!!

Jan 2, 2023 Product Management 3 Min read
First of all, I wish you a happy 2023!!! I hope that this year we continue to advance in our learning about how to make digital products and that, with this learning, we manage to make even better products! To …

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Product Operations

Nov 1, 2022 Leadership, Product Management 12 Min read
Product Operations, or POps as some people have called it, is a role that has appeared with some frequency in product development teams, especially in reasonably large teams with 150 or more people, including engineers, designers and product managers. Definitions …

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End of life

Jul 19, 2022 Product Management 9 Min read
Your digital product may have arrived here coming from three different paths: Your product growth has slowed, and you have done all the analysis and testing described in the previous chapter to make sure that it has indeed reached the …

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Maturity

Jul 12, 2022 Leadership, Product Management 13 Min read
After the innovation phase, assuming your product made it through the abyss, it came to growth. But there will come a time when your product will enter the maturity phase. This is inevitable, we just need to review the S …

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More on NPS

May 23, 2022 Data, Leadership, Product Management 4 Min read
My latest article on NPS sparkled some interesting conversations on this metric that I believe are worth sharing: NPS has or has not the % sign? From a strictly mathematical point of view, we should use the percentage sign because …

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Innovation: next steps

Feb 8, 2022 Product Management 6 Min read
Once you discovered a problem of a group of people, got to the bottom of it, its context, and the motivations that people have to solve this problem, you analyze the opportunity in detail. You evaluate if it is worth …

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Innovation: the job to be done

Dec 6, 2021 Product Management 4 Min read
Professor Clayton Christensen teaches at Harvard and wrote several books — among them The Innovator’s Dilemma: the revolutionary book that will change the way you do business[^InnovatorDilemma], a must-read for all those who work in technology –, and he developed …

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What is innovation?

Nov 16, 2021 Product Management 4 Min read
Of all stages of the lifecycle of a software product, innovation is the one that uses to present the greatest amount of questions. But what is innovation? How to find a problem to be solved? How to find out if …

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Lifecycle of a digital product

Nov 2, 2021 Product Management 6 Min read
I’ve talked a little about what is digital product management, the main characteristics of a product manager, and about some leadership and organizational culture tips for helping managers to lead without being “the boss”. Now, let’s talk about the lifecycle …

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What is a digital product?

Sep 7, 2021 Product Management 12 Min read
Even before defining digital product management, let’s start from the beginning, that is, defining what is software and what is a digital product. Later, I’ll talk about what is digital product management and what are the main characteristics of being …

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Conclusion

Apr 6, 2021 Leadership, Product Management 2 Min read
After this summary, we reach the end of the book. I have tried to document here what I have learned over the course of my career in the hope of helping others to learn more about leading digital product development. …

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Ceremonies

Mar 22, 2021 Leadership, Product Management, Tools 17 Min read
In this chapter, I’m going to talk about the ceremonies I usually use with the teams I lead. These ceremonies with different stakeholders aim at planning, aligning and managing expectations. I emphasize that this list is not definitive, that is, …

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Relationships

Mar 2, 2021 Leadership, Project Management, Tools 7 Min read
As I commented in the chapter Roles, responsibilities and seniority, expectations management is something that occupies between 50 to 80% of the time of a head of product. Your daily routine revolves around your relationships and interactions with many people …

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Metrics

Feb 23, 2021 Leadership, Product Management, Tools 7 Min read
By now you should have realized how much I like metrics. In my first book, Startup Guide: how startups and established companies can create profitable digital products, I dedicated 6 entire chapters in addition to talking about metrics in the …

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Culture and values

Nov 25, 2020 Leadership, Product Management 7 Min read
After talking about my leadership principles, I will talk about another fundamental theme for a head of product, organizational culture and values. There are 5 values ​​that I consider critical for the success of the product: Don’t waste time looking …

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Mentoring

Nov 11, 2020 Leadership, Product Management 2 Min read
Mentoring is one of the most important responsibilities of a head of product: helping your team to evolve. As I said earlier, between 10% to 40% of the head of product’s time should be focused on helping people on your …

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Leadership anti-patterns

Oct 13, 2020 Leadership, Project Management 8 Min read
An anti-pattern is a common but ineffective and counterproductive response to a problem. This term was coined by Andrew Koenig in 1995, inspired by the 1994 book Design Patterns: Elements of Reusable Object-Oriented Software by Gamma Erich, Helm Richard, Johnson …

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Team structure

Sep 29, 2020 Leadership, Product Management 24 Min read
The product development team is the one who will execute the strategy and achieve the objectives to achieve the product vision. Therefore, an essential part of your strategy definition is to design and implement your team structure. In order to …

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Product vision

Sep 15, 2020 Leadership, Product Management 6 Min read
Despite being only 10% of a product leader’s time, defining the product vision is the most important responsibility. Without a clear product vision, it is very difficult to work on any other product topic. What are the priorities? What product …

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Stakeholder relationships

Jun 28, 2020 Product Management 3 Min read
A product manager’s life is all about relationships. Any product manager has to interact with many people inside and outside her organization that have an interest in the product she manages. In the corporate jargon, these people are called stakeholders: …

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The top-down trap

Jun 14, 2020 Leadership, Product Management 3 Min read
In my last article, I’ve discussed the differences between problem solver teams and solution implementer teams, why these teams yield better results, and how to build them. Top-down solutions When discussing these types of teams, I normally hear things like …

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Customers do know what they want!

May 31, 2020 Product Management 8 Min read
I’m currently reviewing the translation of my first book, called “Startup Guide: How startups and established companies can create profitable digital products” and I came across this interesting chapter which discusses the common belief that customers don’t know what they …

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Defining roles with RASCI

Apr 19, 2020 Leadership, Product Management 3 Min read
In the series of articles, I talked about the relationship between the product manager and engineering, UX, product marketing, project management, and all other areas of the company.  To close this series of articles about the relationship between product management and the other areas of the …

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What about the other areas?

Apr 12, 2020 Product Management 12 Min read
In previous articles, I talked about the relationship between the product manager and engineering, UX, product marketing and project management. The question that remains is: what about the other areas of the company? How is the product manager’s relationship with operations, service, legal, sales, administrative …

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End-of-life

Nov 20, 2019 Product Management 9 Min read
Your software product may have arrived here coming from three different paths: 1. Your product growth has slowed, and you have done all the analysis and testing described in the previous article to make sure that it has indeed reached the stage …

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Product maturity

Nov 10, 2019 Product Management 12 Min read
After the innovation phase, assuming that your digital product was able to pass through the abyss, it has grown. Only there will come a time when your product will enter the stage of maturity – remember the product lifecycle?. This is …

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How to expand a marketplace?

Sep 9, 2019 Product Management 4 Min read
To answer this question we need to understand the dynamics of a marketplace. Basically, there are 3 types of elements in a marketplace: Supply: goods or services available for consumption Demand: people or businesses that may need goods or services offered by …

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Productizing exceptions

Mar 26, 2019 Product Management 7 Min read
In my previous article about special requests I explained that the way you deal with special requests depends a lot on your product and your client base. If you have a B2B product focused on bigger customers, the product manager “must pay …

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Seniority levels

Feb 4, 2019 Leadership, Product Management 4 Min read
That’s one topic we hear almost daily in every company: seniority levels. There are many situations when this topic arises. Hiring, performance evaluation, raises, promotions, bonus, etc. The more senior and employee, the more you expect from her. After all, …

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The loyalty metric

Jan 28, 2019 Product Management 5 Min read
The financial outcome must always be used as one of the metrics that indicate that the company is being successful, that it is reaching its goal. However, it must not be considered in isolation, because there is good revenue and bad revenue. …

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Engagement and churn

Jan 13, 2019 Product Management 8 Min read
Once you get to bring in users (free or paid) to use your product, as discussed in my previous article, your next concern is related to the engagement of these users, that is, are they using the product? Are they solving …

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My new mission: to defeat inactivity

Oct 6, 2018 Miscellaneous 1 Min read
I’ve always enjoyed talking to people from different companies to get to know other contexts and the different problems they face. It is an opportunity to share what I’ve been learning over the years about software development management and to …

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Mentoring

Sep 2, 2018 Leadership 2 Min read
Few weeks ago Débora Alcântara asked entrepreneurs here at Linkedin what person would they choose as a mentor if they could pick anyone in the world. I was flattered to be cited among mentors such as Bill Gates, Oprah Winfrey, Simon Sinek, Walt …

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New book

Aug 28, 2018 Leadership, Product Management 2 Min read
Back in March I was invited by Dan, Marcell and Bruno to be part of a very interesting project they were initiating called PM3, an online product management course in Portuguese with 40+ hours taught by top tier Brazilian product management professionals. I accepted the …

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12-month rolling roadmaps

Aug 27, 2018 Product Management 6 Min read
I already explained what is a roadmap, how to build it and what they are used for (planning and communication). During my time at ContaAzul and now at Gympass my teams and I have been using a roadmap structure that has been …

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Fail fast vs learn fast

Jul 25, 2018 Corporate Culture, Leadership 4 Min read
I recently attended a 2 day MIT course on how to create high velocity organizations. The course was taught by Professor Steven J. Spear, author of “The High-Velocity Edge: How Market Leaders Leverage Operational Excellence to Beat the Competition.” This is …

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Leading under pressure

Jun 10, 2018 Leadership 6 Min read
I’m preparing a class on leadership and the role of a head / vp of product management and development for an online course on product management (to be launched on September 2018, in Portuguese). For this reason, I’m revisiting and updating some …

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Digital or traditional

May 27, 2018 Product Management 5 Min read
When I wrote about what is a software product, I mentioned different ways we can categorize software products. In order to categorize a software product we can look “to the way that the product is delivered to users (online, offline, web, …

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Leading is similar to being a doctor

May 20, 2018 Leadership 2 Min read
I’m preparing a class on leadership, so I’m reviewing some articles I wrote about this topic and I’ll republish them here. This article was originally published on April, 2011. Those who has been following my posts know that I like to borrow …

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How does a product manager gain more autonomy?

May 1, 2018 Leadership, Product Management 2 Min read
Producto.io is a community of professionals who work with digital products. It is maintained by Arthur Castro , Raphael Farinazzo , Marcell Almeida , Éfrem Filho and Thiago Diniz, a group of seasoned product managers quite engaged in sharing interesting content through Medium. They’ve started a new series of articles called “What …

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Feature lifecycle

Jan 30, 2018 Product Management 2 Min read
In a previous article I explained the 4 stages of a software product: Innovation: from all 4 lifecycle stages of a software product, Innovation is the one that holds the biggest amount of doubts. It is also the stage that holds the biggest …

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Roadmap or OKR?

Oct 17, 2017 Product Management 4 Min read
In my last article I mentioned that my next article would be about roadmap prioritization techniques. However, in the beginning of 2016 I wrote about how OKRs were substituting roadmaps at Locaweb. At that time, my understanding was that eventually roadmaps won’t be …

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What is a product roadmap?

Oct 3, 2017 Product Management 12 Min read
Roadmap is a very useful tool for product managers. It enables us to plan and communicate the view of the future that you have for your product.  Check out some roadmap examples: The first two examples are short-term roadmaps, that …

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Lifecycle of a software product

Mar 28, 2017 Product Management 2 Min read
I’ve talked a little about what is software product management and manager, the main characteristics, and even about leadership tips and organizational culture for helping product managers to lead without being “the boss”.  Now, let’s talk about the lifecycle of …

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BA, PO, and PM

Jan 18, 2017 Product Management 3 Min read
In July 2014 I wrote about the differences between product manager or product owner, where I say that product management and product owner manager are two sides of the same coin. While the role of product management is focused on the result, the software …

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Air, food, and profit

Oct 4, 2016 Corporate Culture 4 Min read
I’m writing a series of articles on company culture and how it can affect the quality of your product and service. Checkout my previous articles on company culture: Don’t waste time looking for culprits War The fallacy of the internal customer Here’s …

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War

Sep 27, 2016 Corporate Culture 3 Min read
As promised I’m starting a series of articles on company culture and how it can affect the quality of your product and service. Checkout my first article “Don’t waste time looking for culprits“. Here’s the second article. It is common to hear …

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Organizational culture

Sep 13, 2016 Corporate Culture, Leadership 3 Min read
Organizational culture is a very important theme for product managers, therefore, let’s dig into it. In a way, this subject complements the article on leadership tips for product managers.  Organizational culture is a feature of every group of people. Even within …

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Quadrupling software development productivity without increasing team size and without quality loss

I wrote some time ago an article about how to organize product development teams and about some changes we made ​​in the software development teams at Locaweb. Since last year we have been focusing in productivity, i.e., how our software development teams at Locaweb could produce more …

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Product or platform?

May 9, 2016 Product Management 3 Min read
More and more we see software products that can be categorized as platforms. There are many examples from big tech companies such as: Google, which with two products (Search and AdWords) created a platform connecting people who search information on …

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What is a software product?

Apr 26, 2016 Product Management 4 Min read
Before defining software product I think it would be good for us to define what is software. According to Wikipedia: Software is any set of instructions that directs a computer processor (hardware) to perform specific operations. Source: Wikipedia In this Wikipedia …

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The book is on the table

Mar 9, 2016 Product Management 1 Min read
“The book is on the table” is a phrase that every Brazilian who learns English is faced with when learning about use of preposition in English language. Hence the title of this article. 🙂 However, the book is not on …

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How to create a good checklist

Mar 16, 2012 Project Management 1 Min read
I already mentioned about “The Checklist Manifesto” book in two previous posts, one explaining how important it is to use checklists, and another one on using checklists to deal with the unexpected. In this post I’ll reproduce some of my …

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#BoS2011 day 3 notes

Oct 26, 2011 Product Management 3 Min read
Today was day 3 of Business of Software 2011, aka, #BoS2011. Checkout my notes on day 1 and day 2 if you haven’t done that yet. Again good speakers and interesting topics, but again nothing really new for those who …

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#BoS2011 day 2 notes

Oct 25, 2011 Product Management 8 Min read
Today was day 2 of Business of Software 2011, aka, #BoS2011. Checkout my notes on day 1 if you haven’t done that yet. Again good speakers and interesting topics, but again nothing really new for those who follow product management, …

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#BoS2011 day 1 notes

Oct 25, 2011 Product Management 3 Min read
Today was day 1 of Business of Software 2011, aka, #BoS2011. This is my first time in this conference suggested to me by Dov Bigio (@dovb). Good speakers and interesting topics, although nothing really new for those who follow product …

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Pick your battles

Sep 1, 2011 Leadership 0 Min read
There’s a Seth Godin’s post that I always use as a reference: Gravity is a constraint. If you’re a designing an airplane, it would be a lot easier without gravity as a concern, but hey, it’s not going away. A …

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Management 3.0

Aug 28, 2011 Leadership 6 Min read
I mentioned earlier that one of the sources I’ve been reading and enjoying is Jurgen Appelo’s posts about agile management. I’ve been reading his posts for a while, since the time he was the CTO of a dutch company. I …

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Try AND instead of OR

Jul 20, 2011 Leadership 1 Min read
I recently read the post “And” Leadership written by Jim Highsmith that caught my attention on using AND instead of OR: One of the traits I think is very important [for an agile leader or manager] is that of “And” …

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To freemium or not to freemium?

Jul 17, 2011 Product Management 2 Min read
Some of today big companies offer their services for free (Google, Facebook, Twitter, Linkedin, Slideshare, Youtube, etc.). They generate revenue through ads, having a paid version with more features or offering paid add-ons to users of the free product. This …

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The agile company

May 27, 2011 Leadership 5 Min read
What does it mean to be agile? Being agile means being able to respond adequately to changes. Why is it important to respond adequately to changes? Because the environment we live in changes all time and it has been changing …

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On purpose and happiness

Apr 13, 2011 Leadership 3 Min read
I just finished reading Tony Hsieh’s Delivering Happiness: A Path to Profits, Passion, and Purpose, an interesting book on Tony experience as entrepreneur and his findings along the way. The first thing he noticed is how important it is to …

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Delegation levels

Apr 4, 2011 Leadership 1 Min read
Just found a very good article on delegation by Jurgen Appelo. Here’s a very concise summary. The main idea is that delegation is not a binary decision where you either delegate or don’t delegate. There are other levels of delegation …

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That’s the way it is

Mar 16, 2011 Product Management 0 Min read
The longer someone uses a product the more likely she become “blinded” to the small failures all products have. This happens not only with regular users of a product but also with the product manager who manages the product and …

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Extreme Presentation

Mar 10, 2011 Product Management 1 Min read
Giving presentations is one of the items of almost any Product Managers job descriptions. I just got another interesting link from Jason Yip, the Extreme Presentation method. He has an interesting definition of two styles of presentations and when to …

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Agile management

Mar 4, 2011 Leadership 1 Min read
When we implemented agile methodologies at Locaweb, the same way that some developers asked to leave because they were not willing to adapt to some of the agile principles that we decided to embrace, some of the existing managers also …

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Under pressure

Feb 7, 2011 Leadership 1 Min read
Jason Yip just reminded me about the “under pressure” situation: When people are pressured to meet targets they have three ways to respond: Improve the system Distort the system Distort the data Fonte: Jason Yip’s blog Yip is reading what …

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Netflix Business Opportunity

Jan 31, 2011 Product Management 0 Min read
I’ve already mentioned here about Netflix Culture. Today I came across another very interesting Netflix presentation where they explain their business opportunity for potential employee candidates. At least, this is the subtitle of the presentation “Some Background for Candidates”. What …

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Hector's list of happiness

Jan 25, 2011 Corporate Culture 1 Min read
Jason Yip just brought to my attention Hetcor’s list of happiness, from the book Hector and the Search for Happiness. Just bought it and will start to read it today! 🙂 Making comparisons can spoil your happiness Happiness often comes …

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How can we improve?

Nov 7, 2010 Leadership, Product Management 0 Min read
Today I just read two posts about how to improve from blogs of very diverse topics such as swimming and leadership. The blog post about swimming is from coach Terry Laughlin: Psychologists who study the acquisition of excellence say that …

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4 thoughts on leadership

Jun 9, 2009 Leadership 3 Min read
In Portuguese / Em Português I’ve written some posts on leadership on this blog. Recently we discussed largely about this topic here at Locaweb so I decided to write yet another post about leadership. It is about 4 thoughts on …

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Nice animation

Dec 16, 2008 Corporate Culture 0 Min read
“In 1969 a 14-year-old Beatles fanatic, armed with a tape recorder, entered a John Lennon hotel room and convinced him to give an interview. It was Lennon’s bed-in time, when he and Yoko stayed in hotel beds in an effort …

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POGE (Principle of Good Enough)

Jun 12, 2008 Product Management 0 Min read
POGE (Principle of Good Enough) is quite agile and very aligned with the MMF concept. Wikipedia definition: The principle of good enough (sometimes abbreviated to POGE) is a rule for software and systems design. It favours quick-and-simple (but potentially extensible) …

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Minimal Marketable Feature

May 10, 2008 Product Management 1 Min read
Minimal Marketable Feature or MMF comes from a book named Software by Numbers by Mark Denne and Dr. Jane Cleland-Huang, In this book they introduce the concept of: Incremental Funding Methodology (IFM), an ROI-informed approach to software development in which …

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Agile Principles

Mar 28, 2008 Corporate Culture 0 Min read
Directly from Agile Manifesto website, these are the principles that support Agile Software Development: Our highest priority is to satisfy the customer through early and continuous delivery of valuable software. Welcome changing requirements, even late in development. Agile processes harness …

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Explaining Agile

Mar 26, 2008 Corporate Culture 0 Min read
If you need to explain very briefly what is Agile Software Development and its benefits, use the Agile Elevator Speech: … agile is basically three things: a set of engineering best practices that allow for rapid delivery of high-quality software, …

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Agile and large teams

Feb 26, 2008 Leadership 1 Min read
Team size is a concern in agile methodologies. Many articles about this topic recommend a team no greater than 9 people. Amazon uses an interesting concept for defining if the size of an agile team is not too big, the …

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