Articles
28 de April, 2025
In the world of digital product development, how we organize our teams directly impacts our ability to create value for customers and drive business results. The […]
15 de April, 2025
A very useful tool in product portfolio management is the BCG Matrix. I’ve written about it before and I’ll reinforce here that it helps us understand […]
8 de April, 2025
After all, with the widespread use of writing, people would stop exercising their memory. Writing is a threat to living memory and to the oral transmission […]
1 de April, 2025
I’ve seen this happen quite often in product teams: alongside the Product Manager, there’s also an APM (Associate Product Manager) doing a role that looks a […]
25 de March, 2025
This article is part of my latest book, “Digital Transformation and Product Culture.” It is another excerpt from the chapter on team structure, where we will see […]
18 de March, 2025
If you’re developing a product, you’ve probably realized that without a clear vision, every decision feels like a shot in the dark. After all, if we […]
11 de March, 2025
I often come across articles discussing the impact of Artificial Intelligence (AI) on the work, productivity, and careers of product managers and product development teams. However, […]
24 de February, 2025
I’m thrilled to announce that my latest book, Digital Transformation and Product Culture, is now available in English in paperback! A huge thank you to Melissa Perri and Paulo […]
17 de February, 2025
Many leaders face the challenge of changing a company’s culture. The most common mistake is thinking that culture can be transformed by decree, with rules, speeches, […]