Articles

25 de March, 2025

Structuring effective product development teams

This article is part of my latest book, “Digital Transformation and Product Culture.” It is another excerpt from the chapter on team structure, where we will see […]
18 de March, 2025

Product Vision Before PMF

If you’re developing a product, you’ve probably realized that without a clear vision, every decision feels like a shot in the dark. After all, if we […]
11 de March, 2025

A Practical Guide to AI for Product Managers

I often come across articles discussing the impact of Artificial Intelligence (AI) on the work, productivity, and careers of product managers and product development teams. However, […]
24 de February, 2025

My Latest Book in English on Amazon

I’m thrilled to announce that my latest book, Digital Transformation and Product Culture, is now available in English in paperback! A huge thank you to Melissa Perri and Paulo […]
17 de February, 2025

Culture cannot be changed by decree, but rather by results

Many leaders face the challenge of changing a company’s culture. The most common mistake is thinking that culture can be transformed by decree, with rules, speeches, […]
10 de February, 2025

To Build Trust, We Must Stop Rediscovering the Problem

Many times, as product teams, we send out mixed messages without even realizing it. We ask other areas to bring us problems instead of solutions. “Don’t […]
27 de January, 2025

The Power of Product Vision in Roadmap Creation

I really enjoyed last week’s post by Marcell Almeida about product roadmaps, featuring a fantastic diagram by Pavel Samsonov: Visuals are a powerful way to communicate […]
7 de January, 2025

Product Owner Misconception #1: Is It Just a Product Management Career Step?

The term “Product Owner” appears frequently when discussing product management. My latest post on LinkedIn about the differences between Product Owner and Product Manager, which I thought […]
19 de November, 2024

Who creates product vision as the company grows?

One question that may arise after reading my last article about Head of Product doesn’t create product vision is who creates the product vision when the […]