Artigos

24 de agosto, 2011

Lean startup experiment, phase 2: building the MVP

My lean startup experiment is an experiment I’m running to see if it is possible to launch a successful product (product = customer facing software system) […]
21 de agosto, 2011

Agile Product Discovery

I recently posted and twitted about my lean startup experiments. The word startup in lean startup may be misleading because startup gives the idea of a […]
15 de agosto, 2011

The difference between a product and a project

Here’s a brief definition of a project: A project is an endeavor with a clear definition of what needs to be delivered and the date when […]
7 de agosto, 2011

Lean startup experiment, phase 1: the idea funnel

Four weeks ago I started an experiment. I had 5 ideas of possible startups so I put together a simple page for each idea explaining how […]
1 de agosto, 2011

The new rules of marketing and PR

I’m reading a very interesting book entitled “The new rules of marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media […]
20 de julho, 2011

Try AND instead of OR

I recently read the post “And” Leadership written by Jim Highsmith that caught my attention on using AND instead of OR: One of the traits I […]
17 de julho, 2011

To freemium or not to freemium?

Some of today big companies offer their services for free (Google, Facebook, Twitter, Linkedin, Slideshare, Youtube, etc.). They generate revenue through ads, having a paid version […]
6 de julho, 2011

Behind every “what”, “how” and “when” there’s a “why”

Some people are only concerned with “whats”, “hows” and “whens”. However, behind every “what”, every “how” and every “when” there’s a “why”. Knowing the “whys” is […]
3 de julho, 2011

What is Product Management?

DDD (Domain Driven Design) has a very powerful concept, so powerful that it is the first concept presented to anyone who is initiated in DDD, Ubiquitous […]