As people normally say, a picture is worth a thousand words. In Kathy Sierra‘s Featuritis Curve there are some words, but the message from the whole picture is more than the sum of the words:

Shmula brought the topic back in his blog, where he mentions a very strong phrase from A.G. Lafley, the CEO of Procter and Gamble, which should be remembered whenever we think about adding a new feature into our products:

People remember experiences. They don’t remember attributes or benefits or features.

Workshops, coaching, and advisory services

I’ve been helping companies and their leaders (CPOs, heads of product, CTOs, CEOs, tech founders, and heads of digital transformation) bridge the gap between business and technology through workshops, coaching, and advisory services on product management and digital transformation.

Digital Product Management Books

Do you work with digital products? Do you want to know more about managing a digital product to increase its chances of success, solve its user’s problems, and achieve the company objectives? Check out my Digital Product Management books, where I share what I learned during my 30+ years of experience in creating and managing digital products:

• Digital transformation and product culture: How to put technology at the center of your company’s strategy
• Leading Product Development: The art and science of managing product teams
• Product Management: How to increase the chances of success of your digital product
• Startup Guide: How startups and established companies can create profitable digital products