Articles
22 de July, 2025
In many product teams, the term “North Star” has become synonymous with a metric. That single metric that represents customer value and business growth, and helps […]
15 de July, 2025
This is one of the most common questions when we talk about discovery: How much time should I spend on it? Days? Weeks? Months? The short […]
8 de July, 2025
I have already written about what I call the “Discovery Misconception #1: thinking that discovery is a process.” In two recent articles, I explain that discovery is […]
1 de July, 2025
Many companies are now declaring themselves AI-first. We’ve even seen internal emails from CEOs circulating online, like the one from Shopify’s CEO, Tobias Lütke (link), where […]
24 de June, 2025
Product has historically been an undervalued topic in boardroom discussions. Strategy, finance, and commercial expansion usually take the spotlight, while decisions around product portfolio, team structure, […]
17 de June, 2025
I heard this term from Jeff Callan in a recent conversation together with Tatiana Dutra Perez: “Instead of building a Minimum Viable Product (MVP), why not build a […]
10 de June, 2025
While listening to a recent episode of the SVPG podcast, I was reminded of a common symptom that appears when there is no clear product vision: […]
3 de June, 2025
I have been presenting “Discovery Misconceptions” at product conferences and in-company talks to my clients, helping them make product discovery more effective. In this talk, I […]
27 de May, 2025
I’m an introspective person. I prefer listening to speaking. I like to prepare carefully before I share my thoughts. So when I decided to go on […]