Articles

7 de October, 2025

Not Every AI Is Generative

This is the third article in the series I’ve been writing about AI and product management. Here are the previous ones: AI is not just about […]
30 de September, 2025

Not every feature needs AI

In the first article of the series on AI and product management, I wrote that: AI is not just about productivity: it’s about creating better products. […]
23 de September, 2025

AI Is Not Just About Productivity

In January 2024, I wrote about “Artificial Intelligence and Product Management“, where I highlighted a few key points: AI is not new: although it gained popularity […]
28 de August, 2025

Beyond Archetypes: The Dimensions of Product Leadership

In recent weeks, the topic of product leadership archetypes has gained attention. In a conversation with Christian Idiodi on the August 21st episode of the Product […]
22 de July, 2025

Your North Star Shouldn’t Be a Metric — It Should Be a Destination

In many product teams, the term “North Star” has become synonymous with a metric. That single metric that represents customer value and business growth, and helps […]
15 de July, 2025

How much time should we spend on discovery?

This is one of the most common questions when we talk about discovery: How much time should I spend on it? Days? Weeks? Months? The short […]
8 de July, 2025

Living the Discovery Mindset

I have already written about what I call the “Discovery Misconception #1: thinking that discovery is a process.” In two recent articles, I explain that discovery is […]
1 de July, 2025

More than AI-first, we should think AI-native

Many companies are now declaring themselves AI-first. We’ve even seen internal emails from CEOs circulating online, like the one from Shopify’s CEO, Tobias Lütke (link), where […]
24 de June, 2025

Product as a Boardroom Agenda

Product has historically been an undervalued topic in boardroom discussions. Strategy, finance, and commercial expansion usually take the spotlight, while decisions around product portfolio, team structure, […]