Articles

13 de August, 2024

Sometimes we do product management without realizing it

In some mentoring sessions, I talk to people who are looking to transition their careers into product management but say that they have difficulty finding opportunities […]
6 de August, 2024

Outsource or internal team?

This difference in focus on results is what has always led me to prefer having in-house product development teams over hiring thirdparty companies to develop products. […]
30 de July, 2024

Product Chronicles

I’m super excited to launch Gyaco’s Podcast today. Gyaco is my training and consulting company for product management and digital transformation. The name is Product Chronicles, […]
23 de July, 2024

Result delivery

In the previous chapter, we saw the difference between a team that solves problems and a team that implements solutions. While a problem-solving team needs a […]
16 de July, 2024

Case study: Magazine Luiza

Founded in 1957 by Pelegrino José Donato and Luiza Trajano, Magazine Luiza now has over 1,400 physical stores across Brazil and has adopted a business model […]
9 de July, 2024

Digging up

I was organizing my content and found some very interesting things, and now I have 3 very exciting news today! Spotify I realized I have participated […]
2 de July, 2024

Why the “business demands => IT implements” model does not work

I have been working for some time in companies undergoing digital transformation or with individuals, including C-level executives, unfamiliar with digital product development methods. One of […]
22 de June, 2024

Another way to show the product vision: a letter from the client

In 2023, I formed a partnership with IFTL, Institute for Training in Technology and Leadership, to create CPO Mentoring similar to the CTO Mentoring that they […]
16 de June, 2024

The fallacies of product-market fit

I’m going to take a break from the articles I’m publishing, which are chapters from my latest book, “Digital transformation and product culture: How to put […]