Articles
17 de May, 2022
The financial outcome must always be used as one of the metrics that indicate that the company is being successful and that it is reaching its […]
10 de May, 2022
When I talked about the importance of being a data geek in the previous chapter, I explained the conversion funnel, which is formed by a set […]
3 de May, 2022
In my recent articles, I’ve been discussing why “business demands => technology implements” doesn’t work, why business people hate discovery and I’ve introduced the concept of […]
26 de April, 2022
Once you get to bring in users (free or paid) to use your product, your next concern is related to the engagement from these users, that […]
19 de April, 2022
Lopes is the biggest real estate company in Brazil, where I’m leading the digital transformation efforts. A new hire who came from an e-commerce site mentioned that […]
12 de April, 2022
There are basically two reasons, one of them has to do with mindset and the other one has to do with the discovery process. The one […]
5 de April, 2022
I’ve been working for quite some time in companies undergoing a digital transformation or that have people, including C-level, not familiar with digital product development methods. […]
29 de March, 2022
Take a close look at the data that your product generates! Aside from talking to your users and hearing their feedback, a mandatory way of knowing […]
22 de March, 2022
This is a frequent question from every product manager. Whether is a new product that’s is being created now, or a fully operating product full of […]