Articles

15 de January, 2022

Why individual bonuses don’t work for product teams?

It is fairly common for the CTO or CPO to receive a request from the CEO to create some sort of individual bonus for the product […]
14 de December, 2021

Innovation: a lot of opportunities

It is likely that, after focusing on the problem and understanding the job to be done, as described on the previous chapter, you will find not […]
6 de December, 2021

Innovation: the job to be done

Professor Clayton Christensen teaches at Harvard and wrote several books — among them The Innovator’s Dilemma: the revolutionary book that will change the way you do […]
29 de November, 2021

Innovation: Focus on the problem

The first step to creating a new software product is to understand the problem. It is very tempting, as you begin to understand the problem, to […]
22 de November, 2021

Leading and lagging indicators

During a mentoring session about a data concept that I think is very important, I noticed that I hadn’t written about that concept yet, so here […]
16 de November, 2021

What is innovation?

Of all stages of the lifecycle of a software product, innovation is the one that uses to present the greatest amount of questions. But what is […]
8 de November, 2021

Let’s remove the product from the center?

I have been working with digital products for over 30 years. I graduated in computer engineering at ITA in the early 1990s and since then I […]
2 de November, 2021

Lifecycle of a digital product

I’ve talked a little about what is digital product management, the main characteristics of a product manager, and about some leadership and organizational culture tips for […]
25 de October, 2021

2 hacks to foster your digital product culture

I led product development at Gympass for almost 1.5 years. Prior to Gympass I always worked in companies where technology was the main product of the […]