Articles
23 de September, 2020
What needs to be done to get your product closer to the product vision? This is your strategy and product objectives. We are then talking about […]
15 de September, 2020
Despite being only 10% of a product leader’s time, defining the product vision is the most important responsibility. Without a clear product vision, it is very […]
1 de September, 2020
In the previous chapter we just reviewed some basic concepts of digital products. Now let’s understand what a head of product is, what its roles and […]
26 de August, 2020
As I mentioned in my article about The role of the Product VP/Head, I’m writing an entire book about the many different aspects and skills needed […]
16 de August, 2020
After reading the article “product marketing and product management“, about the differences between product management and product marketing management, it may seem that the best place […]
4 de August, 2020
When we think about the product management function, we always imagine it being exercised in a company whose core business is software offered via the internet, […]
28 de July, 2020
When a company opts for diversification, team organization tends to be simpler. For each product, there will be a single team of engineers (2-8 people, which […]
21 de July, 2020
Back in 2016, I wrote an article about the reasons that motivated us at Locaweb to extinguish the QA function in our product development team. At […]
28 de June, 2020
A product manager’s life is all about relationships. Any product manager has to interact with many people inside and outside her organization that have an interest […]