Articles

26 de November, 2019

What is the difference between startup and product management?

Since 2011, there has been a lot of discussion about startups, with many books, lectures, discussion groups, events focused on the subject, which has a lot […]
20 de November, 2019

End-of-life

Your software product may have arrived here coming from three different paths: 1. Your product growth has slowed, and you have done all the analysis and […]
10 de November, 2019

Product maturity

After the innovation phase, assuming that your digital product was able to pass through the abyss, it has grown. Only there will come a time when […]
22 de October, 2019

The role of the Product VP/Head

Being a head of product encompasses many different aspects and skills, and that’s the reason why I’m writing an entire book about this topic. However, since […]
15 de October, 2019

How to increase the chances of success of your digital product

The first edition in Portuguese of this book is from 2015. I wrote an updated version of this book in 2017. So only two years passed […]
5 de October, 2019

Problem vs solution mindset

When we hurry to launch an MVP, we are creating a solution for a problem. However, a very important step to create a good solution is the […]
28 de September, 2019

How does pricing work on a platform?

I wrote some time ago about the difference between a product and a platform. Platform business model is a very interesting topic, many businesses can benefit from […]
22 de September, 2019

Why the hurry to launch an MVP?

Originally published in Oct/2012. Why do we need to make an MVP, a Minimal Viable Product? Why do we need to hurry to launch a half-baked product? […]
9 de September, 2019

How to expand a marketplace?

To answer this question we need to understand the dynamics of a marketplace. Basically, there are 3 types of elements in a marketplace: Supply: goods or services […]