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                      Articles

                      17 de December, 2018
                      17 de December, 2018

                      The problem of saying yes to everything

                      When we talk about prioritizing a roadmap, one thing that may happen is we end up saying yes to every request, from everyone. That is, everything […]
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                      25 de November, 2018
                      25 de November, 2018

                      What to do with special requests?

                      When you are working on prioritizing a roadmap, you will certainly receive requests for new features coming from customers (or the commercial team) that, explicitly or not, […]
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                      29 de October, 2018
                      29 de October, 2018

                      Defeating inactivity in practice

                      Last Thursday I went to Drogasil using Gympass t-shirt. After I got my medicine, the girl who helped me asked if I worked at Gympass. She […]
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                      6 de October, 2018
                      6 de October, 2018

                      My new mission: to defeat inactivity

                      I’ve always enjoyed talking to people from different companies to get to know other contexts and the different problems they face. It is an opportunity to […]
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                      2 de September, 2018
                      2 de September, 2018

                      Mentoring

                      Few weeks ago Débora Alcântara asked entrepreneurs here at Linkedin what person would they choose as a mentor if they could pick anyone in the world. I was flattered […]
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                      28 de August, 2018
                      28 de August, 2018

                      New book

                      Back in March I was invited by Dan, Marcell and Bruno to be part of a very interesting project they were initiating called PM3, an online product management course in Portuguese […]
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                      27 de August, 2018
                      27 de August, 2018

                      12-month rolling roadmaps

                      I already explained what is a roadmap, how to build it and what they are used for (planning and communication). During my time at ContaAzul and now at […]
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                      16 de August, 2018
                      16 de August, 2018

                      Do you want to lead one of the world’s best product teams?

                      Two years ago I decided to move from São Paulo to Joinville to join ContaAzul. I described the decision making process in this article I wrote almost 2 […]
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                      1 de May, 2018
                      1 de May, 2018

                      How does a product manager gain more autonomy?

                      Producto.io is a community of professionals who work with digital products. It is maintained by Arthur Castro , Raphael Farinazzo , Marcell Almeida , Éfrem Filho and Thiago Diniz, a group of seasoned product managers quite […]
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