Articles

23 de June, 2019

Some considerations about metrics

Measuring is good. Metrics are essential for knowing deeply your product and for making more accurate decisions. But you must be very careful. The excess of […]
6 de March, 2019

More on diversity

I’ve already written about diversity and why it is so important for product development. As a quick summary of that article, there are two main reasons that […]
4 de February, 2019

Seniority levels

That’s one topic we hear almost daily in every company: seniority levels. There are many situations when this topic arises. Hiring, performance evaluation, raises, promotions, bonus, […]
28 de January, 2019

The loyalty metric

The financial outcome must always be used as one of the metrics that indicate that the company is being successful, that it is reaching its goal. However, it […]
21 de January, 2019

Negative churn, the holy grail of subscription business models

When I talked about the importance of being a data geek in a previous article, I explained the conversion funnel, which is formed by a set of data […]
13 de January, 2019

Engagement and churn

Once you get to bring in users (free or paid) to use your product, as discussed in my previous article, your next concern is related to the […]
17 de December, 2018

The problem of saying yes to everything

When we talk about prioritizing a roadmap, one thing that may happen is we end up saying yes to every request, from everyone. That is, everything […]
25 de November, 2018

What to do with special requests?

When you are working on prioritizing a roadmap, you will certainly receive requests for new features coming from customers (or the commercial team) that, explicitly or not, […]
29 de October, 2018

Defeating inactivity in practice

Last Thursday I went to Drogasil using Gympass t-shirt. After I got my medicine, the girl who helped me asked if I worked at Gympass. She […]