Articles
16 de August, 2018
Two years ago I decided to move from São Paulo to Joinville to join ContaAzul. I described the decision making process in this article I wrote almost 2 […]
1 de May, 2018
Producto.io is a community of professionals who work with digital products. It is maintained by Arthur Castro , Raphael Farinazzo , Marcell Almeida , Éfrem Filho and Thiago Diniz, a group of seasoned product managers quite […]
30 de January, 2018
In a previous article I explained the 4 stages of a software product: Innovation: from all 4 lifecycle stages of a software product, Innovation is the one that holds […]
12 de December, 2017
In November 2015, ThoughtWorks, a software development consulting firm well known for being always one step ahead of the software industry, has suggested in its Technology Radar, a […]
26 de November, 2017
In this article I want to propose a thought experiment. Let’s use empathy, the main characteristic of a software product manager, to put ourselves in the position of a […]
12 de November, 2017
This is a frequent question that all product managers have. Whether it’s a new product or a fully operating product, full of user suggestions, how to […]
17 de October, 2017
In my last article I mentioned that my next article would be about roadmap prioritization techniques. However, in the beginning of 2016 I wrote about how OKRs were substituting […]
28 de September, 2017
I have seen manifestations about diversity more and more often. I’m not much of watching TV, but sometime ago I ended up watching Globo TV, the […]
29 de August, 2017
In recent years, the terms data science, machine learning and artificial intelligence have appeared recurrently and abundantly. These terms are very important for product managers. It’s […]