Articles
20 de June, 2017
This article was originally published in Portuguese in June 2017. I have heard this phrase several times throughout my career. Software developers know that invariably comes a moment […]
11 de January, 2017
In July 2014 I wrote about the differences between product manager or product owner, where I say that product management and product owner manager are two sides […]
20 de September, 2016
As promised I’m starting a series of articles on company culture and how it can affect the quality of your product and service. Here’s the first article. When […]
23 de August, 2016
I wrote some time ago an article about how to organize product development teams and about some changes we made ​​in the software development teams at Locaweb. Since last year […]
11 de August, 2016
Some time ago I explained how we replaced roadmaps for OKRs at Locaweb. In that article I also talked about some lessons learned. Recently we made a retrospective of the last quarter […]
7 de June, 2016
Product manager or product owner? Which term must we use? Are they different roles? Are they complementary? Is there overlapping? Is it better to have two […]
25 de May, 2016
I have seen quite often people using the concept of internal customer or internal user when discussing work done between areas. Something along the lines of “I […]
9 de May, 2016
More and more we see software products that can be categorized as platforms. There are many examples from big tech companies such as: Google, which with […]
2 de May, 2016
Locaweb is Brazil’s leader in web hosting and SaaS applications like email marketing and online store. Locaweb hosts approximately 23% of all Brazilian domains. I work there […]