Articles

7 de June, 2016

Product manager or product owner?

Product manager or product owner? Which term must we use? Are they different roles? Are they complementary? Is there overlapping? Is it better to have two […]
25 de May, 2016

The fallacy of the internal customer

I have seen quite often people using the concept of internal customer or internal user when discussing work done between areas. Something along the lines of “I […]
9 de May, 2016

Product or platform?

More and more we see software products that can be categorized as platforms. There are many examples from big tech companies such as: Google, which with […]
2 de May, 2016

OKRs, the future of product roadmaps (or how and why we replaced product roadmaps with OKRs)

Locaweb is Brazil’s leader in web hosting and SaaS applications like email marketing and online store. Locaweb hosts approximately 23% of all Brazilian domains. I work there […]
14 de November, 2013

Go Sell!

I constantly interact with startups. With some, it’s a one-off conversation — after a talk I give or during a mentoring session in an acceleration program […]
6 de January, 2012

Be a “data geek”

Take a close look at the data that your product generates! Aside from talking to your users and hearing their feedback, a mandatory way of knowing […]
15 de September, 2011

Agile Product Discovery in a Non-Startup Environment

I mentioned here about my lean startup Experiment (phase 1 and phase 2). I’ll post an update on this topic soon. Here I want to share […]
5 de July, 2008

"Getting Real" is an excellent PM handbook

37signals is “a privately-held Chicago-based company committed to building the best web-based software products possible with the least number of features necessary. “ They wrote a […]
12 de June, 2008

POGE (Principle of Good Enough)

POGE (Principle of Good Enough) is quite agile and very aligned with the MMF concept. Wikipedia definition: The principle of good enough (sometimes abbreviated to POGE) […]