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                      Articles

                      26 de November, 2024
                      26 de November, 2024

                      Product Strategy

                      In a recent mentoring session, a product manager told me, “I defined the product vision and validated it with the founder, the board, and the entire […]
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                      19 de November, 2024
                      19 de November, 2024

                      Who creates product vision as the company grows?

                      One question that may arise after reading my last article about Head of Product doesn’t create product vision is who creates the product vision when the […]
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                      13 de November, 2024
                      Visão Gyaco
                      13 de November, 2024

                      Head of product does not create the product vision

                      In my articles and classes on product vision, I comment that: Defining, communicating and reviewing the product vision is the most important responsibility of a product […]
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                      5 de November, 2024
                      5 de November, 2024

                      Product Management and Development Playbook update

                      I have been using and teaching others to use what I have called the product management and development playbook. I have written about this playbook before, […]
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                      30 de October, 2024
                      30 de October, 2024

                      Vision as a tool for alignment and collaboration with stakeholders

                      I’ll pause publishing articles that are chapters of my new book about Digital Transformation and Product Culture, but I’ll continue to talk about product vision. I […]
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                      22 de October, 2024
                      22 de October, 2024

                      Product Vision

                      The first tool I want to present is the product vision. It will guide several decisions. Product vision is what the product will be like in […]
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                      12 de October, 2024
                      12 de October, 2024

                      Value or experience: where to focus to increase the chances of success?

                      If you’ve ever been involved in discussions about product success, you’ve probably come across the question: What comes first, the experience or the value delivered? This […]
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                      6 de October, 2024
                      6 de October, 2024

                      What can we expect from the PM role in 2025?

                      Last week I had the pleasure of participating in the October Product Tank SP meetup at the invitation of Leonardo Pabon, who, together with Eric Nogare […]
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                      2 de October, 2024
                      2 de October, 2024

                      Tools

                      In this part of the book, I present several tools that I have used and refined throughout my career to help companies connect business and technology […]
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