Articles

19 de November, 2024

Who creates product vision as the company grows?

One question that may arise after reading my last article about Head of Product doesn’t create product vision is who creates the product vision when the […]
13 de November, 2024

Head of product does not create the product vision

In my articles and classes on product vision, I comment that: Defining, communicating and reviewing the product vision is the most important responsibility of a product […]
5 de November, 2024

Product Management and Development Playbook update

I have been using and teaching others to use what I have called the product management and development playbook. I have written about this playbook before, […]
30 de October, 2024

Vision as a tool for alignment and collaboration with stakeholders

I’ll pause publishing articles that are chapters of my new book about Digital Transformation and Product Culture, but I’ll continue to talk about product vision. I […]
22 de October, 2024

Product Vision

The first tool I want to present is the product vision. It will guide several decisions. Product vision is what the product will be like in […]
12 de October, 2024

Value or experience: where to focus to increase the chances of success?

If you’ve ever been involved in discussions about product success, you’ve probably come across the question: What comes first, the experience or the value delivered? This […]
6 de October, 2024

What can we expect from the PM role in 2025?

Last week I had the pleasure of participating in the October Product Tank SP meetup at the invitation of Leonardo Pabon, who, together with Eric Nogare […]
2 de October, 2024

Tools

In this part of the book, I present several tools that I have used and refined throughout my career to help companies connect business and technology […]
24 de September, 2024

The urgency of gender equity: personal and professional reflections

Last week, a well-known Brazilian entrepreneur was asked: “If your wife were the CEO of a large company, would you be engaged?” He responded by saying, […]