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                      Articles

                      2 de October, 2024
                      2 de October, 2024

                      Tools

                      In this part of the book, I present several tools that I have used and refined throughout my career to help companies connect business and technology […]
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                      24 de September, 2024
                      24 de September, 2024

                      The urgency of gender equity: personal and professional reflections

                      Last week, a well-known Brazilian entrepreneur was asked: “If your wife were the CEO of a large company, would you be engaged?” He responded by saying, […]
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                      17 de September, 2024
                      17 de September, 2024

                      Ecosystem Mindset

                      Everyone has heard about the need to have a customer focus and to provide a positive experience in all interactions throughout their journey with the company. […]
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                      8 de September, 2024
                      8 de September, 2024

                      Beyond Founder Mode: the critical role of vision in company success

                      Paul Graham, YCombinator’s co-founder, wrote about a talk that Brian Chesky, AirBnb’s co-founder, gave at a recent YC event for founders. Brian shared some of his […]
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                      2 de September, 2024
                      2 de September, 2024

                      Case study: Centauro

                      Founded in April 1981 by Sebastião Bomfim Filho with the goal of making sports and casual fashion accessible to everyone in Brazil, Centauro has over 190 […]
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                      27 de August, 2024
                      27 de August, 2024

                      Preface to the new edition of the Startup Guide

                      Startup Guide, how startups and established companies can create profitable digital products, was the first book I wrote, originally published in 2012, focused on what we […]
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                      20 de August, 2024
                      20 de August, 2024

                      Wishful goals vs stretch goals

                      When we set goals to be reached, I see some people saying things like “We need to set stretch goals,” even using quotes like “Shoot for […]
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                      13 de August, 2024
                      13 de August, 2024

                      Sometimes we do product management without realizing it

                      In some mentoring sessions, I talk to people who are looking to transition their careers into product management but say that they have difficulty finding opportunities […]
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                      6 de August, 2024
                      6 de August, 2024

                      Outsource or internal team?

                      This difference in focus on results is what has always led me to prefer having in-house product development teams over hiring thirdparty companies to develop products. […]
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