Articles

6 de October, 2024

What can we expect from the PM role in 2025?

Last week I had the pleasure of participating in the October Product Tank SP meetup at the invitation of Leonardo Pabon, who, together with Eric Nogare […]
2 de October, 2024

Tools

In this part of the book, I present several tools that I have used and refined throughout my career to help companies connect business and technology […]
24 de September, 2024

The urgency of gender equity: personal and professional reflections

Last week, a well-known Brazilian entrepreneur was asked: “If your wife were the CEO of a large company, would you be engaged?” He responded by saying, […]
17 de September, 2024

Ecosystem Mindset

Everyone has heard about the need to have a customer focus and to provide a positive experience in all interactions throughout their journey with the company. […]
8 de September, 2024

Beyond Founder Mode: the critical role of vision in company success

Paul Graham, YCombinator’s co-founder, wrote about a talk that Brian Chesky, AirBnb’s co-founder, gave at a recent YC event for founders. Brian shared some of his […]
2 de September, 2024

Case study: Centauro

Founded in April 1981 by Sebastião Bomfim Filho with the goal of making sports and casual fashion accessible to everyone in Brazil, Centauro has over 190 […]
27 de August, 2024

Preface to the new edition of the Startup Guide

Startup Guide, how startups and established companies can create profitable digital products, was the first book I wrote, originally published in 2012, focused on what we […]
20 de August, 2024

Wishful goals vs stretch goals

When we set goals to be reached, I see some people saying things like “We need to set stretch goals,” even using quotes like “Shoot for […]
13 de August, 2024

Sometimes we do product management without realizing it

In some mentoring sessions, I talk to people who are looking to transition their careers into product management but say that they have difficulty finding opportunities […]