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                      Articles

                      16 de June, 2024
                      16 de June, 2024

                      The fallacies of product-market fit

                      I’m going to take a break from the articles I’m publishing, which are chapters from my latest book, “Digital transformation and product culture: How to put […]
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                      11 de June, 2024
                      11 de June, 2024

                      The Famous Product Discovery

                      Anyone who has had contact with product development teams must have already come across the term discovery. It is very common for people who are new […]
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                      3 de June, 2024
                      3 de June, 2024

                      2 new products: assessment and product vision

                      I’m super excited to start offering two new Gyaco consulting products. Some customers have tested and validated these products and have given great feedback, so I […]
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                      26 de May, 2024
                      26 de May, 2024

                      The biases of the Agile Manifesto and Agility

                      The Agile Manifesto, published in February 2001, is 23 years old. It was essential for changing the way we make software. It was created and signed […]
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                      21 de May, 2024
                      21 de May, 2024

                      Focus on the problem

                      It is human nature to solve problems. Whenever we hear about problems, we almost immediately switch to problem-solving mode: searching for solutions. However, suppose we first […]
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                      14 de May, 2024
                      14 de May, 2024

                      Case study: Itaú Unibanco

                      The next case study on deliver early and often comes from Itaú Unibanco, one of the largest financial institutions in Latin America. The group, in operation […]
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                      9 de May, 2024
                      9 de May, 2024

                      Continuing Education Program New instructors

                      After 9 months offering Gyaco’s Continuing Education Program in Product Management and receiving excellent feedback from clients such as Aurum, EY, Itaú, and Núclea, I realized the […]
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                      6 de May, 2024
                      6 de May, 2024

                      Discovery is not a process, part 2

                      I have already explained that discovery is not a process; it’s a set of tools to help us mitigate product development risks. In addition to this […]
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                      30 de April, 2024
                      30 de April, 2024

                      Case study: Dasa Group

                      As the largest integrated healthcare network in Brazil, serving patients from end to end, from diagnosis to high complexity, Dasa currently employs over 50,000 dedicated professionals […]
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