Articles

6 de August, 2024

Outsource or internal team?

This difference in focus on results is what has always led me to prefer having in-house product development teams over hiring thirdparty companies to develop products. […]
30 de July, 2024

Product Chronicles

I’m super excited to launch Gyaco’s Podcast today. Gyaco is my training and consulting company for product management and digital transformation. The name is Product Chronicles, […]
23 de July, 2024

Result delivery

In the previous chapter, we saw the difference between a team that solves problems and a team that implements solutions. While a problem-solving team needs a […]
16 de July, 2024

Case study: Magazine Luiza

Founded in 1957 by Pelegrino José Donato and Luiza Trajano, Magazine Luiza now has over 1,400 physical stores across Brazil and has adopted a business model […]
9 de July, 2024

Digging up

I was organizing my content and found some very interesting things, and now I have 3 very exciting news today! Spotify I realized I have participated […]
2 de July, 2024

Why the “business demands => IT implements” model does not work

I have been working for some time in companies undergoing digital transformation or with individuals, including C-level executives, unfamiliar with digital product development methods. One of […]
22 de June, 2024

Another way to show the product vision: a letter from the client

In 2023, I formed a partnership with IFTL, Institute for Training in Technology and Leadership, to create CPO Mentoring similar to the CTO Mentoring that they […]
16 de June, 2024

The fallacies of product-market fit

I’m going to take a break from the articles I’m publishing, which are chapters from my latest book, “Digital transformation and product culture: How to put […]
11 de June, 2024

The Famous Product Discovery

Anyone who has had contact with product development teams must have already come across the term discovery. It is very common for people who are new […]