Articles

26 de May, 2026

Continuous Discovery at Scale: What Changed with AI

Last Thursday, I hosted the Masterclass “Continuous Discovery at Scale: How AI Can Change User Research.” Over 1,000 people registered. It was one of the most […]
28 de April, 2026

Knowing Your Customer Has Always Been Important. With AI, It Became Critical.

A recent post by Fernando Liberato, CRO of Vela LatAm, caught my attention because it summarized very well the moment we’re living through: AI amplifies efficiency, […]
12 de January, 2026

Resistance to AI Isn’t Technical. It’s Cultural. And It Starts with Leadership.

It’s curious how resistance to AI has been showing up more strongly in product and engineering teams. This is a pattern I’ve seen in conversations with […]
2 de January, 2026

Who Owns What in the Product Management Playbook

This is the time of year when we start executing what we planned for the new year. In some cases, teams are still putting the final […]
22 de December, 2025

What Became Clear in 2025 and What It Means for 2026

Every year-end invites reflection. But more than listing events, it’s worth trying to understand what became clearer after everything that was said, tested, promised, and (in)validated. […]
4 de November, 2025

The impact of vibe-coding on the 4 essential principles of product culture

Over the past few years, Product Culture has solidified around four simple and powerful principles: ship fast and frequently, stay focused on the problem, pursue outcomes […]
28 de October, 2025

Smart Boards: The Role of AI in the New Era of Corporate Governance

I recently took part in a panel with experienced board members and executives, organized by the VAB (Virtual Advisory Board), to discuss the role of artificial […]
20 de October, 2025

AI-First and AI-Native: what’s the difference?

This is the fifth and last article in my series about AI and product management. Here are the previous ones: AI Is Not Just About Productivity: where […]
14 de October, 2025

Not Every Interface Needs to Be Conversational

This is the fourth article in my series about AI and product management. Here are the previous ones: AI Is Not Just About Productivity: where I […]