Articles

14 de May, 2025

Team structure spreadsheet

Another excerpt from my book. In these excerpts, we will cover advanced team structure topics. They will help you define and manage your product development team […]
6 de May, 2025

Structural teams

This article is part of my latest book, “Digital Transformation and Product Culture.” It is another excerpt from the chapter on team structure, where we saw how to […]
28 de April, 2025

Product Development Team Topologies

In the world of digital product development, how we organize our teams directly impacts our ability to create value for customers and drive business results. The […]
22 de April, 2025

How I Got to a 55% Conversion Rate Without Doing Follow-ups

I’d like to share an experience I had at Gyaco. I was reviewing all the consulting proposals I’ve sent out since June 2022, when I decided […]
15 de April, 2025

The Power of Product Vision in Portfolio Management

A very useful tool in product portfolio management is the BCG Matrix. I’ve written about it before and I’ll reinforce here that it helps us understand […]
8 de April, 2025

Do You Think Writing Is a Harmful Technology for Humanity?

After all, with the widespread use of writing, people would stop exercising their memory. Writing is a threat to living memory and to the oral transmission […]
25 de March, 2025

Structuring effective product development teams

This article is part of my latest book, “Digital Transformation and Product Culture.” It is another excerpt from the chapter on team structure, where we will see […]
18 de March, 2025

Product Vision Before PMF

If you’re developing a product, you’ve probably realized that without a clear vision, every decision feels like a shot in the dark. After all, if we […]
24 de February, 2025

My Latest Book in English on Amazon

I’m thrilled to announce that my latest book, Digital Transformation and Product Culture, is now available in English in paperback! A huge thank you to Melissa Perri and Paulo […]