Articles
15 de July, 2025
This is one of the most common questions when we talk about discovery: How much time should I spend on it? Days? Weeks? Months? The short […]
8 de July, 2025
I have already written about what I call the “Discovery Misconception #1: thinking that discovery is a process.” In two recent articles, I explain that discovery is […]
3 de June, 2025
I have been presenting “Discovery Misconceptions” at product conferences and in-company talks to my clients, helping them make product discovery more effective. In this talk, I […]
10 de February, 2025
Many times, as product teams, we send out mixed messages without even realizing it. We ask other areas to bring us problems instead of solutions. “Don’t […]
27 de August, 2024
Startup Guide, how startups and established companies can create profitable digital products, was the first book I wrote, originally published in 2012, focused on what we […]
20 de December, 2022
If we search on Google for reasons why tech products fail, we will find many articles with many possible reasons explaining product failures. From 3 of […]
7 de December, 2022
It’s pretty common for people who are new to product development to think that product discovery is a process, but we need to understand that’s incorrect. […]
30 de August, 2022
The next area I want to comment on is the UX area which, along with product engineering and product management, forms the core product development team. […]
19 de April, 2022
Lopes is the biggest real estate company in Brazil, where I’m leading the digital transformation efforts. A new hire who came from an e-commerce site mentioned that […]