Articles
5 de March, 2025
After a series of new articles, I will resume publishing the chapters of my latest book, “Digital Transformation and Product Culture.” This time, the chapter is about […]
2 de October, 2024
In this part of the book, I present several tools that I have used and refined throughout my career to help companies connect business and technology […]
6 de August, 2024
This difference in focus on results is what has always led me to prefer having in-house product development teams over hiring thirdparty companies to develop products. […]
23 de July, 2024
In the previous chapter, we saw the difference between a team that solves problems and a team that implements solutions. While a problem-solving team needs a […]
16 de July, 2024
Founded in 1957 by Pelegrino José Donato and Luiza Trajano, Magazine Luiza now has over 1,400 physical stores across Brazil and has adopted a business model […]
9 de July, 2024
I was organizing my content and found some very interesting things, and now I have 3 very exciting news today! Spotify I realized I have participated […]
1 de April, 2024
Principles In this part of the book, I will talk about digital product culture and I will present four fundamental principles that should guide the team […]
26 de February, 2024
This article is another excerpt from my newest book “Digital transformation and product culture: How to put technology at the center of your company’s strategy“, which […]
2 de January, 2024
2023 was a difficult year for technology companies and, consequently, for product development teams with people from engineering, design, and product management. Due to the challenging […]