Articles

17 de November, 2023

New book: Digital transformation and product culture

My new book is written (in Portuguese) and Casa do Código, the editor, confirmed that it will be available for order on Nov 24th! 🙌 The […]
3 de October, 2023

Is there any situation where product discovery is not necessary?

I haven’t written for some time. The reason is that I am working with a client in a more hands-on way, which I call interim CPO, […]
19 de July, 2023

Product granularity and feature teams

I have already received the question more than once about “What is a product?” and “What is the granularity of a product?”. For example, can the […]
4 de July, 2023

Airbnb and the “end” of the product managers

On the 21st and 22nd of June, the Config conference, by the company Figma, whose main product is a collaborative interaction design tool, took place in […]
13 de June, 2023

Team dependencies

This is a theme that comes up quite often in conversations with my consulting clients. How to resolve dependencies between teams? When we organize teams into […]
31 de May, 2023

The IT problem

I have talked to some people lately about IT departments and how they seem disconnected from the companies they belong to, often being very reactive to […]
7 de March, 2023

Principles before tools and frameworks

It is common to hear comments from people who are getting to know about digital product management and development and even those who have been working […]
1 de March, 2023

Focus or diversification?

Okay, I convinced you that those who do not diversify can get into a difficult situation, because a single product company ends up dying sooner or […]
22 de February, 2023

How to manage a product portfolio?

In my previous two articles, I explained why a company should worry about having more than one product and how a software product company can diversify its portfolio. In […]