2024 update: This is the first article I wrote in February 2008. At the time, the decision was to write in English. Then I changed and decided to start writing in Portuguese. Today I decided to write in both languages. 🙌

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I’ve been studying software product management for some time and I want to write about it so I could share my thoughts and questions on this topic. I have this plan since last year but always halted when deciding in what language to write. The decision is made!

I would like to share why the language was a decision to be made and how I got to the decision of using English:

1. Why? Since I’m a Brazilian living in Brazil working in a Brazilian company, it makes perfect sense to write in Brazilian Portuguese. On the other side, since I want to share thoughts and questions on a globalized topic such as software product management, English seems to be a language with greater reach.

2. How I got to the decision? Today I received a message from a co-worker, Daniel Cukier, pointing to a post in Portuguese about writing acceptance test right after a user story enters a sprint. This post is in Danilo Sato’s blog, an interesting blog on agile methodologies, with focus on XP. Reading other posts from his blog, I found one written in January 2008 where he decided to switch to English after writing in Portuguese since 2006. Since my goal is to share thoughts and questions about software product management and the broader the audience, the better it will be, I decided to use English.

Please excuse my English and if you find anything incorrectly written, please let me know. I love to learn.

So let’s talk about Product Management!

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I’ve been helping companies and their leaders (CPOs, heads of product, CTOs, CEOs, tech founders, and heads of digital transformation) bridge the gap between business and technology through workshops, coaching, and advisory services on product management and digital transformation.

Digital Product Management Books

Do you work with digital products? Do you want to know more about managing a digital product to increase its chances of success, solve its user’s problems, and achieve the company objectives? Check out my Digital Product Management books, where I share what I learned during my 30+ years of experience in creating and managing digital products:

• Digital transformation and product culture: How to put technology at the center of your company’s strategy
• Leading Product Development: The art and science of managing product teams
• Product Management: How to increase the chances of success of your digital product
• Startup Guide: How startups and established companies can create profitable digital products