Articles

23 de January, 2024

Announcing: free AMA session for companies who buy 25+ copies of my books

I’m launching a new offering to help companies implement the principles of a successful product culture. These are one-hour AMA sessions at no cost to companies […]
16 de January, 2024

Artificial Intelligence and Product Management

I have frequently received questions about the impact of Artificial Intelligence (AI) on the product management function. I’ve even heard concerns about whether AI will replace […]
2 de January, 2024

Product management 2023 retrospective and 2024 outlook

2023 was a difficult year for technology companies and, consequently, for product development teams with people from engineering, design, and product management. Due to the challenging […]
17 de November, 2023

New book: Digital transformation and product culture

My new book is written (in Portuguese) and Casa do Código, the editor, confirmed that it will be available for order on Nov 24th! 🙌 The […]
3 de October, 2023

Is there any situation where product discovery is not necessary?

I haven’t written for some time. The reason is that I am working with a client in a more hands-on way, which I call interim CPO, […]
22 de August, 2023

Solution discovery, where the innovation magic happens

I’ve already written a few articles about solution discovery: Discovery has two sides, problem discovery, which is when we understand the problem we want to solve, […]
8 de August, 2023

Productizing exceptions

If you have a B2B product focused on bigger customers, the product manager must pay full attention to special requests. There are few customers, but all […]
19 de July, 2023

Product granularity and feature teams

I have already received the question more than once about “What is a product?” and “What is the granularity of a product?”. For example, can the […]
4 de July, 2023

Airbnb and the “end” of the product managers

On the 21st and 22nd of June, the Config conference, by the company Figma, whose main product is a collaborative interaction design tool, took place in […]