Articles
1 de July, 2025
Everyone’s talking about AI-first. But what if the real leap is being AI-native? When smartphones became popular, many companies adopted a mobile-first strategy, which meant prioritizing […]
24 de June, 2025
Product has historically been an undervalued topic in boardroom discussions. Strategy, finance, and commercial expansion usually take the spotlight, while decisions around product portfolio, team structure, […]
17 de June, 2025
I heard this term from Jeff Callan in a recent conversation together with Tatiana Dutra Perez: “Instead of building a Minimum Viable Product (MVP), why not build a […]
10 de June, 2025
While listening to a recent episode of the SVPG podcast, I was reminded of a common symptom that appears when there is no clear product vision: […]
3 de June, 2025
I have been presenting “Discovery Misconceptions” at product conferences and in-company talks to my clients, helping them make product discovery more effective. In this talk, I […]
27 de May, 2025
I’m an introspective person. I prefer listening to speaking. I like to prepare carefully before I share my thoughts. So when I decided to go on […]
20 de May, 2025
I remember clearly the early days of the internet in Brazil, back in the mid-1990s. Everything was new — but the general mood was one of […]
14 de May, 2025
Another excerpt from my book. In these excerpts, we will cover advanced team structure topics. They will help you define and manage your product development team […]
6 de May, 2025
This article is part of my latest book, “Digital Transformation and Product Culture.” It is another excerpt from the chapter on team structure, where we saw how to […]