Check out what people say about my work:

  • I have been recommending Joca to Brazilian tech companies for many years now.

    He has a deep understanding of how strong product companies work, and he has the interpersonal skills necessary to work effectively with people at every level of the company.

  • Since Joca joined Inteligov’s Advisory Board, our product area has taken an impressive leap in quality.

    We went from a a feature factory to an area that understands the customer and manages to deliver and evolve what is most needed by each of them. Not to mention all the energy that comes from working with Joca – whether as a partner at all hours for the entrepreneur or inspiration for the Product team, he is someone you can always count on.

  • Joca is one of the people who taught me the most about Product Management

    He managed to show me in practice which metrics should be applied to the different situations we discussed during the entire mentorship I had with him, Joca is an excellent mentor that I admire a lot.

  • Your workshop is exceptional!

    Joca has always been a reference in the product community, either because of her vast experience in the area or because of her great knowledge, which she conveys to us through her books, blogs, mentorships and courses.

    His workshop is exceptional, as it transforms the complexity of building a product’s vision and strategy into an objective flow of value and impact, in a simple and sustainable way. All this in a very pragmatic and interactive way! Extremely useful for any product company, of any size and stage!

  • Joca Torres’ mentorship raised, in a short time, my vision of how a Head of Digital Products can leverage his team…

    …through simple practices, as well as broadening the horizons of my work, highlighting opportunities in my work that previously went unnoticed.

    I noticed a significant improvement in my performance after this period, which was reflected in the results of our team.

  • Being able to learn closely with Joca is something unique!

    What makes the experience incredible is the combination of two characteristics that are Joca himself: Experience and the ability to communicate with mastery. I’m sure that the more I “walk” with him the greater the probability of hitting the product career.

    CPTO @ Inteligov
    Lucas Piffer
  • Just passing by to thank you for all the knowledge you passed on to me.

    It was much better than taking a course, I developed a lot in the product area and as a professional.

  • His mentorship has been of great value to my professional development.

    It was a great privilege to have the opportunity to mentor Joca. From day one, he was able to simplify the product development challenge in an agile way, connecting timeless concepts and offering very pragmatic analysis and critique. Your mentorship has been of great value to my professional evolution and I am very grateful for your partnership.

  • Everyone, wherever I go, knows you and refers to you in your speeches or texts.

    I’ve already involved you in a corporate event on 2 occasions, or rather, in the last 2 companies I’ve been to recently with the challenge of digital transformation.

    The idea of calling you basically consisted of the recognition you have in the Products discipline, by the “Productors”. Everyone, wherever I go, knows you and refers to you in your speeches or texts, so when it comes to digital transformation and the initiation of a process of adopting agile methods and processes, nothing better than opening the challenge with an event, bringing the JOCA TORRES to talk about what he is a national reference.

    You can be sure that whenever I find myself in similar challenges, your name will be at the top of my list!!

    Joca is a reference in agile products. Extensive theoretical and practical experience. The best part of his lectures and conversations with Tech and Product teams is that in his speech, right after the theory, there are practical, real examples and cases with data and facts. This makes the difference and makes the content even richer and more reliable. In Brazil, in my opinion and that of many others I know, it is number 1.

  • You in-company talk at PicPay was very rich!

    Thanks for the excellent chat! Time Bills team @ PicPay LOVED IT! 💚

  • The workshop is very dynamic, with real examples from Joca’s career.

    I sought out Joaquim Torres’s Vision Creation and Product Strategy workshop in order to recycle my knowledge and expand my perception of what to consider when creating this information.

    The workshop is very dynamic, with real examples from Joca’s career and this helps a lot to understand how the same concept adapts to different realities.

    I highlight two points that were very positive, in my view: the organization of the sessions, with well-defined moments of content and debates, optimizing the agenda, and the challenge of preparing and presenting the Vision and Strategy of a real product, together with colleagues from class. All this, added to Joca’s didactics, made the workshop exceed my expectations.

  • Joca is a unique leader, who manages to build a shared vision among people and lead in a single direction.

    Working with Joca, I had the opportunity to participate in the most collaborative teams I participated.

    At ContaAzul, Joca was able to build a simple but powerful product vision, which put the product development team on track with more than 120 professionals and allowed us to start a completely new cycle in the company.

    Joca is Definitely a world-class professional.

  • The partnership with Joca for the development of products and product culture at Fortbrasil has been very fruitful.

    At Joca I find an objective, pragmatic tutor, who at the same time is calm and wise in polishing the most basic concepts, so that everyone is on the same page, and thus can better absorb the teachings transmitted. In the last year we evolved a lot, we strengthened the team, we gained maturity and Joca has been fundamental in this process, helping us to learn faster, to make less mistakes and always available to discuss our doubts and dilemmas.

    Diretor @ Fortbrasil
    José Pires Neto
  • It is a privilege to have him as our mentor!

    You are an inspiration and reference to the community! It is a privilege to have him as our mentor! 👏🏻👏🏻👏🏻

  • Thank you for always sharing knowledge with the community!

    It’s hard to find someone who speaks as accessiblely about product and strategy as Marty Cagan. You are one of those people here in Brazil, Joaquim Torres (Joca). I’m watching your classes in the Product Leadership course at Cursos PM3. Thank you for always sharing knowledge with the community!

  • Essential to start the transformation at CrediPronto.

    Thank you very much for everything Joaquim Torres (Joca)! Sharing knowledge with us was essential to start the transformation at CrediPronto.

    CEO @ CrediPronto
    Eugenio Bustamante Jr.
  • Joaquim Torres (Joca) helped me a lot with the advisory sessions.

    Joaquim Torres (Joca) helped me a lot with his books, he helped the company and I again with the advisory sessions… I recommend him, he knows a lot.

  • I strongly recommend Joca’s mentorship.

    The sessions were very enlightening. I was very impressed with her listening skills and ability to understand the context of a conversation. With his corporate experience and strategic vision of the product and business, he gave me guidelines, in a practical and assertive way. With him I was able to confirm practices and knowledge that I already used, but I had doubts, as well as acquiring new practices and ways of creating visions. I strongly recommend Joca’s mentorship. Through a practical perspective, throughout the sessions, he teaches exercises that are easy to apply but with a significant impact that have made a difference in my career.

    I just have to thank you for the help so far!

  • Joca is an excellent facilitator/teacher/mentor.

    His clear, calm, eloquent and simple way of sharing his knowledge is fascinating, engaging and inspiring. Even with 22 years of experience in the technology and information area, 4 years in the product, I learned a lot from him. I could also see how interested my leadership team was in the training, and how much they were able to learn. I only received praise for the training and the person at JOCA. I recommend the JOCA course as an excellent way of learning. I am very much looking forward to reaping the rewards of this knowledge through myself and my team. My dear JOCA, CONGRATULATIONS for the excellent professional that you are, and for dedicating part of your career to teaching others. Very noble. Be very happy. Success always.

  • Joca was fundamental in my transition when I started leading Product, in addition to Engineering.

    His mentoring and coaching work with relevant provocations and a keen sense of urgency helped take me out of my comfort zone. His vast previous experience in product companies helped to better understand the challenges we were experiencing at Will Bank and how to overcome them.

  • Joca was fundamental to my growth as a leader and to the digital transformation of Lopes, which generated tangible results for the company.

    He led the formation of the Lopes Labs team and left a legacy that is materialized, to this day, in ceremonies and values followed by the team. Joca has excellent analytical and interpersonal skills. He is an example to be followed.