Articles

10 de February, 2026

How to make a career change to product management?

This article was originally published in 2019 and updated in 2026 to include the use of vibe coding as a way to practice product management. This […]
3 de February, 2026

Should we have a dedicated innovation team?

This article is an excerpt from the book “Digital Transformation and Product Culture: How to Put Technology at the Center of Your Company’s Strategy”. This is […]
18 de November, 2025

Downsizing and layoffs

During my 30+ years leading teams in technology companies, I have seen and felt the effects of some crises and recessions. According to Wikipedia, since 1990, […]
5 de March, 2024

Type of company vs digital maturity

This article is another excerpt from my newest book “Digital transformation and product culture: How to put technology at the center of your company’s strategy“, which […]
19 de February, 2024

Uncertainty and digital transformation

This article is another excerpt from my newest book “Digital transformation and product culture: How to put technology at the center of your company’s strategy“, which […]
8 de August, 2023

Productizing exceptions

If you have a B2B product focused on bigger customers, the product manager must pay full attention to special requests. There are few customers, but all […]
31 de May, 2023

The IT problem

I have talked to some people lately about IT departments and how they seem disconnected from the companies they belong to, often being very reactive to […]
24 de May, 2023

What if we stop treating software development as a project?

When we treat software development as a project, we are giving it a start and an end, since all projects have clearly defined starts and ends. […]
18 de April, 2023

Visiontype, a day in the life of your user

I’ve already mentioned in previous articles what is and how to create a product vision. By the way, this is the topic of my workshop on […]