Articles
22 de September, 2019
Originally published in Oct/2012. Why do we need to make an MVP, a Minimal Viable Product? Why do we need to hurry to launch a half-baked product? […]
9 de September, 2019
To answer this question we need to understand the dynamics of a marketplace. Basically, there are 3 types of elements in a marketplace: Supply: goods or services […]
3 de September, 2019
One of the most important questions from the opportunity assessment questionnaire we saw in the article about “A lot of opportunities” is the question: “How are […]
19 de August, 2019
Conta Azul is a platform that connects Brazilian small businesses to their accountants and everything they need to run their businesses. It connects small business owners […]
13 de August, 2019
That is a question that I get a lot in my talks and my inbox so it seems to be a hot topic. Here’s my suggestion […]
6 de August, 2019
In my articles about the growth phase of the product lifecycle, I described a set of 4 tools that will be of great support for your digital […]
9 de July, 2019
Once you have defined the product vision you’ll be probably thinking something along the lines of: “Hum, I think my product is still far from this vision.” Then […]
30 de June, 2019
At some point during the growth phase of your product, it may be helpful to create its vision and strategy. These tools will greatly help you […]
23 de June, 2019
Measuring is good. Metrics are essential for knowing deeply your product and for making more accurate decisions. But you must be very careful. The excess of […]