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                      Articles

                      6 de March, 2019
                      6 de March, 2019

                      More on diversity

                      I’ve already written about diversity and why it is so important for product development. As a quick summary of that article, there are two main reasons that […]
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                      4 de February, 2019
                      4 de February, 2019

                      Seniority levels

                      That’s one topic we hear almost daily in every company: seniority levels. There are many situations when this topic arises. Hiring, performance evaluation, raises, promotions, bonus, […]
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                      28 de January, 2019
                      28 de January, 2019

                      The loyalty metric

                      The financial outcome must always be used as one of the metrics that indicate that the company is being successful, that it is reaching its goal. However, it […]
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                      21 de January, 2019
                      21 de January, 2019

                      Negative churn, the holy grail of subscription business models

                      When I talked about the importance of being a data geek in a previous article, I explained the conversion funnel, which is formed by a set of data […]
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                      13 de January, 2019
                      13 de January, 2019

                      Engagement and churn

                      Once you get to bring in users (free or paid) to use your product, as discussed in my previous article, your next concern is related to the […]
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                      17 de December, 2018
                      17 de December, 2018

                      The problem of saying yes to everything

                      When we talk about prioritizing a roadmap, one thing that may happen is we end up saying yes to every request, from everyone. That is, everything […]
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                      25 de November, 2018
                      25 de November, 2018

                      What to do with special requests?

                      When you are working on prioritizing a roadmap, you will certainly receive requests for new features coming from customers (or the commercial team) that, explicitly or not, […]
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                      29 de October, 2018
                      29 de October, 2018

                      Defeating inactivity in practice

                      Last Thursday I went to Drogasil using Gympass t-shirt. After I got my medicine, the girl who helped me asked if I worked at Gympass. She […]
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                      6 de October, 2018
                      6 de October, 2018

                      My new mission: to defeat inactivity

                      I’ve always enjoyed talking to people from different companies to get to know other contexts and the different problems they face. It is an opportunity to […]
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