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                      From PO and PM to either PM or a collaboration between PM and BM (Business Manager)
                      Product Owner Misconception #3: Do they focus on execution while product managers focus on strategy?
                      20 de January, 2025
                      30 years of Commercial Internet in Brazil
                      4 de February, 2025

                      The Power of Product Vision in Roadmap Creation

                      27 de January, 2025

                      Vision-driven strategic roadmap

                      I really enjoyed last week’s post by Marcell Almeida about product roadmaps, featuring a fantastic diagram by Pavel Samsonov:

                      From misleading roadmap to strategic roadmap

                      Visuals are a powerful way to communicate concepts and often help us understand ideas more deeply.

                      Inspired by that diagram, I decided to expand it by adding a 4th type of roadmap, which I call the “Vision-driven strategic roadmap”:

                      “We know where we are today, and with a clear product vision and strategy, we can filter and prioritize paths. This context provides clarity on what to focus on and what to discard along the way.”

                      Vision-driven strategic roadmap

                      I hope this addition helps demonstrate just how essential a product vision is to guide decisions and make our roadmaps truly impactful.

                      Do you have a product vision? Do you use it to guide your roadmap decisions?

                      Workshops, coaching, and advisory services

                      I’ve been helping companies and their leaders (CPOs, heads of product, CTOs, CEOs, tech founders, and heads of digital transformation) bridge the gap between business and technology through workshops, coaching, and advisory services on product management and digital transformation.

                      Digital Product Management Books

                      Do you work with digital products? Do you want to know more about managing a digital product to increase its chances of success, solve its user’s problems, and achieve the company objectives? Check out my Digital Product Management books, where I share what I learned during my 30+ years of experience in creating and managing digital products:

                      • Digital transformation and product culture: How to put technology at the center of your company’s strategy
                      • Leading Product Development: The art and science of managing product teams
                      • Product Management: How to increase the chances of success of your digital product
                      • Startup Guide: How startups and established companies can create profitable digital products

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