Today, I’d like to cover three topics.

The first is our vision. Those who know me know how much I like using value-exchange diagrams to illustrate a product vision. Well, here is our vision for ReveLumi:

ReveLumi value-exchange diagram involving customers, users, employees, and companies

This diagram clearly outlines our purpose: to bring companies closer to their customers, users, and employees by transforming their motivations and preferences into insights that drive revenue, retention, and engagement. This diagram clarifies our vision and guides decisions about what to build and what not to build.

The second topic is an episode of the *BuilderModeOn* podcast featuring our co-founder, Anderson Borges. In it, he shares what led him to become an entrepreneur after serving as CTO for five different companies:

BuilderModeOn podcast episode featuring Anderson Borges on YouTube. The episode is in Portuguese. To watch with English subtitles, click ⚙️ › Subtitles › Auto-translate › English.

And the third topic is a request for help.

Do you use NPS? What has your experience been like regarding the results and insights derived from this metric?

We are looking to hear from those who deal with this on a daily basis—whether in Customer Success (CS), Customer Experience (CX), product, or marketing. We want to understand the pain points associated with measuring NPS and drawing conclusions from it.

The conversation takes place with our research agent, either via WhatsApp or the web. It covers three main themes with a few follow-up questions. It usually takes about 5 minutes, and you can respond via text or audio. We’ll share our findings here:

https://share.revelumi.com/c/1XS9ZWQ3

Take part in the “NPS Measurement Pain Points” survey by ReveLumi.

I hope you enjoyed this week’s updates—a bit of a departure from our previous editions! If you’d like to discuss how to put your company’s research on autopilot—whether for NPS, CSAT, or more in-depth qualitative research—just book a time on our calendar.

Scale your customer research

In a world where AI levels the playing field, deep customer knowledge is the one asset your competitors can’t copy. ReveLumi was built exactly for that. Learn more at revelumi.com.

Workshops, coaching, and advisory services

I’ve been helping companies and their leaders (CPOs, heads of product, CTOs, CEOs, tech founders, and heads of digital transformation) bridge the gap between business and technology through workshops, coaching, and advisory services on product management and digital transformation.

Gyaco Podcasts

At Gyaco, we believe in the power of conversations to spark reflection and learning. That’s why we’ve created “Produto em Pauta” podcast, with new episodes every Thursday.

The main series is called Mentorias: coaching conversations with product professionals, built on the idea that one person’s questions are often the questions of many others. We explore concrete challenges and turn experience into practical insights you can apply in your own context.

Available on YouTube and Spotify. Recorded in Portuguese, with English subtitles on YouTube.

Digital Product Management Books

Do you work with digital products? Do you want to know more about managing a digital product to increase its chances of success, solve its users’ problems, and achieve the company’s objectives? Check out my Digital Product Management books, where I share what I learned during my 30+ years of experience in creating and managing digital products:

• Digital transformation and product culture: How to put technology at the center of your company’s strategy
• Leading Product Development: The art and science of managing product teams
• Product Management: How to increase the chances of success of your digital product
• Startup Guide: How startups and established companies can create profitable digital products