Articles

6 de December, 2021

Innovation: the job to be done

Professor Clayton Christensen teaches at Harvard and wrote several books — among them The Innovator’s Dilemma: the revolutionary book that will change the way you do […]
29 de November, 2021

Innovation: Focus on the problem

The first step to creating a new software product is to understand the problem. It is very tempting, as you begin to understand the problem, to […]
22 de November, 2021

Leading and lagging indicators

During a mentoring session about a data concept that I think is very important, I noticed that I hadn’t written about that concept yet, so here […]
16 de November, 2021

What is innovation?

Of all stages of the lifecycle of a software product, innovation is the one that uses to present the greatest amount of questions. But what is […]
8 de November, 2021

Let’s remove the product from the center?

I have been working with digital products for over 30 years. I graduated in computer engineering at ITA in the early 1990s and since then I […]
2 de November, 2021

Lifecycle of a digital product

I’ve talked a little about what is digital product management, the main characteristics of a product manager, and about some leadership and organizational culture tips for […]
25 de October, 2021

2 hacks to foster your digital product culture

I led product development at Gympass for almost 1.5 years. Prior to Gympass I always worked in companies where technology was the main product of the […]
18 de October, 2021

Organizational culture

Organizational culture is a very important theme for product managers and has a tremendous impact on the success of a digital product. Therefore, let’s dig into […]
11 de October, 2021

Leading product managers

Just as not every good developer can become a good developer manager, so do product managers. The same way as the skills a person has to […]