Articles

17 de June, 2025

MSP: Minimal Sellable Product

I heard this term from Jeff Callan in a recent conversation together with Tatiana Dutra Perez: “Instead of building a Minimum Viable Product (MVP), why not build a […]
10 de June, 2025

Symptoms of Moving Without a Product Vision

While listening to a recent episode of the SVPG podcast, I was reminded of a common symptom that appears when there is no clear product vision: […]
3 de June, 2025

Discovery Misconception #4: Thinking that engineering should focus on delivery

I have been presenting “Discovery Misconceptions” at product conferences and in-company talks to my clients, helping them make product discovery more effective. In this talk, I […]
27 de May, 2025

What I learned about product culture in six cities, four countries, and dozens of conversations

I’m an introspective person. I prefer listening to speaking. I like to prepare carefully before I share my thoughts. So when I decided to go on […]
20 de May, 2025

The Internet Sparked Excitement. AI Sparks Fear. Why?

I remember clearly the early days of the internet in Brazil, back in the mid-1990s. Everything was new — but the general mood was one of […]
14 de May, 2025

Team structure spreadsheet

Another excerpt from my book. In these excerpts, we will cover advanced team structure topics. They will help you define and manage your product development team […]
6 de May, 2025

Structural teams

This article is part of my latest book, “Digital Transformation and Product Culture.” It is another excerpt from the chapter on team structure, where we saw how to […]
28 de April, 2025

Product Development Team Topologies

In the world of digital product development, how we organize our teams directly impacts our ability to create value for customers and drive business results. The […]
22 de April, 2025

How I Got to a 55% Conversion Rate Without Doing Follow-ups

I’d like to share an experience I had at Gyaco. I was reviewing all the consulting proposals I’ve sent out since June 2022, when I decided […]