Articles
24 de February, 2021
The product development team is the one who will execute the strategy and achieve the objectives to achieve the product vision. Therefore, an essential part of […]
23 de February, 2021
By now you should have realized how much I like metrics. In my first book, Startup Guide: how startups and established companies can create profitable digital […]
15 de February, 2021
What needs to be done to get your product closer to the product vision? This is your strategy and product objectives. We are then talking about […]
15 de February, 2021
In 2015, we decided to extinguish the Quality Assurance (QA) function of our Locaweb product development team. We had 12 QAs, some with a developer profile […]
11 de February, 2021
Apesar de ser apenas 10% do tempo de um líder de produto, definição de visão de produto é sua responsabilidade mais importante. Sem a clareza de […]
4 de February, 2021
In my book Product Management: How to increase the chances of success of your software I comment on career progression starting with Business Analyst (BA) as […]
2 de February, 2021
This is the beginning of Part III of the book, about Tools, I’ll talk about the tools I’ve been using in my almost 30 years of […]
27 de January, 2021
This value I learned at Gympass. It was one of the company’s corporate values ​​and, in my opinion, every platform must incorporate this value in its […]
29 de December, 2020
I used the year-end low workload to finish translating my book “Digital products leadership: The science and art of managing product teams” into English. Enjoy! \o/ […]