Articles
16 de August, 2020
After reading the article “product marketing and product management“, about the differences between product management and product marketing management, it may seem that the best place […]
4 de August, 2020
When we think about the product management function, we always imagine it being exercised in a company whose core business is software offered via the internet, […]
28 de July, 2020
When a company opts for diversification, team organization tends to be simpler. For each product, there will be a single team of engineers (2-8 people, which […]
21 de July, 2020
Back in 2016, I wrote an article about the reasons that motivated us at Locaweb to extinguish the QA function in our product development team. At […]
28 de June, 2020
A product manager’s life is all about relationships. Any product manager has to interact with many people inside and outside her organization that have an interest […]
20 de June, 2020
During the COVID-19 we did a diversification – and digitalization – of our product portfolio in record time. We went from one offline product, access to […]
14 de June, 2020
In my last article, I’ve discussed the differences between problem solver teams and solution implementer teams, why these teams yield better results, and how to build […]
7 de June, 2020
Marty Cagan, a well-known reference in the digital product community, wrote some time ago an interesting article about Product vs Feature Teams where he explains the difference between […]
31 de May, 2020
I’m currently reviewing the translation of my first book, called “Startup Guide: How startups and established companies can create profitable digital products” and I came across […]