Articles

8 de July, 2025

Living the Discovery Mindset

I have already written about what I call the “Discovery Misconception #1: thinking that discovery is a process.” In two recent articles, I explain that discovery is […]
1 de July, 2025

More than AI-first, we should think AI-native

Many companies are now declaring themselves AI-first. We’ve even seen internal emails from CEOs circulating online, like the one from Shopify’s CEO, Tobias Lütke (link), where […]
24 de June, 2025

Product as a Boardroom Agenda

Product has historically been an undervalued topic in boardroom discussions. Strategy, finance, and commercial expansion usually take the spotlight, while decisions around product portfolio, team structure, […]
17 de June, 2025

MSP: Minimal Sellable Product

I heard this term from Jeff Callan in a recent conversation together with Tatiana Dutra Perez: “Instead of building a Minimum Viable Product (MVP), why not build a […]
10 de June, 2025

Symptoms of Moving Without a Product Vision

While listening to a recent episode of the SVPG podcast, I was reminded of a common symptom that appears when there is no clear product vision: […]
3 de June, 2025

Discovery Misconception #4: Thinking that engineering should focus on delivery

I have been presenting “Discovery Misconceptions” at product conferences and in-company talks to my clients, helping them make product discovery more effective. In this talk, I […]
27 de May, 2025

What I learned about product culture in six cities, four countries, and dozens of conversations

I’m an introspective person. I prefer listening to speaking. I like to prepare carefully before I share my thoughts. So when I decided to go on […]
20 de May, 2025

The Internet Sparked Excitement. AI Sparks Fear. Why?

I remember clearly the early days of the internet in Brazil, back in the mid-1990s. Everything was new — but the general mood was one of […]
14 de May, 2025

Team structure spreadsheet

Another excerpt from my book. In these excerpts, we will cover advanced team structure topics. They will help you define and manage your product development team […]