Articles

21 de January, 2019

Negative churn, the holy grail of subscription business models

When I talked about the importance of being a data geek in a previous article, I explained the conversion funnel, which is formed by a set of data […]
13 de January, 2019

Engagement and churn

Once you get to bring in users (free or paid) to use your product, as discussed in my previous article, your next concern is related to the […]
17 de December, 2018

The problem of saying yes to everything

When we talk about prioritizing a roadmap, one thing that may happen is we end up saying yes to every request, from everyone. That is, everything […]
25 de November, 2018

What to do with special requests?

When you are working on prioritizing a roadmap, you will certainly receive requests for new features coming from customers (or the commercial team) that, explicitly or not, […]
29 de October, 2018

Defeating inactivity in practice

Last Thursday I went to Drogasil using Gympass t-shirt. After I got my medicine, the girl who helped me asked if I worked at Gympass. She […]
6 de October, 2018

My new mission: to defeat inactivity

I’ve always enjoyed talking to people from different companies to get to know other contexts and the different problems they face. It is an opportunity to […]
2 de September, 2018

Mentoring

Few weeks ago Débora Alcântara asked entrepreneurs here at Linkedin what person would they choose as a mentor if they could pick anyone in the world. I was flattered […]
28 de August, 2018

New book

Back in March I was invited by Dan, Marcell and Bruno to be part of a very interesting project they were initiating called PM3, an online product management course in Portuguese […]
27 de August, 2018

12-month rolling roadmaps

I already explained what is a roadmap, how to build it and what they are used for (planning and communication). During my time at ContaAzul and now at […]