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                      Articles

                      20 de September, 2016
                      20 de September, 2016

                      Don’t waste time looking for culprits

                      As promised I’m starting a series of articles on company culture and how it can affect the quality of your product and service. Here’s the first article. When […]
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                      23 de August, 2016
                      23 de August, 2016

                      Quadrupling software development productivity without increasing team size and without quality loss

                      I wrote some time ago an article about how to organize product development teams and about some changes we made ​​in the software development teams at Locaweb. Since last year […]
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                      11 de August, 2016
                      11 de August, 2016

                      More lessons learned on OKR

                      Some time ago I explained how we replaced roadmaps for OKRs at Locaweb. In that article I also talked about some lessons learned. Recently we made a retrospective of the last quarter […]
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                      7 de June, 2016
                      7 de June, 2016

                      Product manager or product owner?

                      Product manager or product owner? Which term must we use? Are they different roles? Are they complementary? Is there overlapping? Is it better to have two […]
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                      25 de May, 2016
                      25 de May, 2016

                      The fallacy of the internal customer

                      I have seen quite often people using the concept of internal customer or internal user when discussing work done between areas. Something along the lines of “I […]
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                      9 de May, 2016
                      9 de May, 2016

                      Product or platform?

                      More and more we see software products that can be categorized as platforms. There are many examples from big tech companies such as: Google, which with […]
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                      2 de May, 2016
                      2 de May, 2016

                      OKRs, the future of product roadmaps (or how and why we replaced product roadmaps with OKRs)

                      Locaweb is Brazil’s leader in web hosting and SaaS applications like email marketing and online store. Locaweb hosts approximately 23% of all Brazilian domains. I work there […]
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                      14 de November, 2013
                      14 de November, 2013

                      Go Sell!

                      I constantly interact with startups. With some, it’s a one-off conversation — after a talk I give or during a mentoring session in an acceleration program […]
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                      6 de January, 2012
                      6 de January, 2012

                      Be a “data geek”

                      Take a close look at the data that your product generates! Aside from talking to your users and hearing their feedback, a mandatory way of knowing […]
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