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                      Articles

                      30 de July, 2024
                      30 de July, 2024

                      Product Chronicles

                      I’m super excited to launch Gyaco’s Podcast today. Gyaco is my training and consulting company for product management and digital transformation. The name is Product Chronicles, […]
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                      23 de July, 2024
                      23 de July, 2024

                      Result delivery

                      In the previous chapter, we saw the difference between a team that solves problems and a team that implements solutions. While a problem-solving team needs a […]
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                      16 de July, 2024
                      Magazine Luiza's storefront.
                      16 de July, 2024

                      Case study: Magazine Luiza

                      Founded in 1957 by Pelegrino José Donato and Luiza Trajano, Magazine Luiza now has over 1,400 physical stores across Brazil and has adopted a business model […]
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                      9 de July, 2024
                      9 de July, 2024

                      Digging up

                      I was organizing my content and found some very interesting things, and now I have 3 very exciting news today! Spotify I realized I have participated […]
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                      2 de July, 2024
                      2 de July, 2024

                      Why the “business demands => IT implements” model does not work

                      I have been working for some time in companies undergoing digital transformation or with individuals, including C-level executives, unfamiliar with digital product development methods. One of […]
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                      22 de June, 2024
                      22 de June, 2024

                      Another way to show the product vision: a letter from the client

                      In 2023, I formed a partnership with IFTL, Institute for Training in Technology and Leadership, to create CPO Mentoring similar to the CTO Mentoring that they […]
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                      16 de June, 2024
                      16 de June, 2024

                      The fallacies of product-market fit

                      I’m going to take a break from the articles I’m publishing, which are chapters from my latest book, “Digital transformation and product culture: How to put […]
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                      11 de June, 2024
                      11 de June, 2024

                      The Famous Product Discovery

                      Anyone who has had contact with product development teams must have already come across the term discovery. It is very common for people who are new […]
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                      3 de June, 2024
                      3 de June, 2024

                      2 new products: assessment and product vision

                      I’m super excited to start offering two new Gyaco consulting products. Some customers have tested and validated these products and have given great feedback, so I […]
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