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                      Articles

                      20 de August, 2024
                      20 de August, 2024

                      Wishful goals vs stretch goals

                      When we set goals to be reached, I see some people saying things like “We need to set stretch goals,” even using quotes like “Shoot for […]
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                      13 de August, 2024
                      13 de August, 2024

                      Sometimes we do product management without realizing it

                      In some mentoring sessions, I talk to people who are looking to transition their careers into product management but say that they have difficulty finding opportunities […]
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                      6 de August, 2024
                      6 de August, 2024

                      Outsource or internal team?

                      This difference in focus on results is what has always led me to prefer having in-house product development teams over hiring thirdparty companies to develop products. […]
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                      30 de July, 2024
                      30 de July, 2024

                      Product Chronicles

                      I’m super excited to launch Gyaco’s Podcast today. Gyaco is my training and consulting company for product management and digital transformation. The name is Product Chronicles, […]
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                      23 de July, 2024
                      23 de July, 2024

                      Result delivery

                      In the previous chapter, we saw the difference between a team that solves problems and a team that implements solutions. While a problem-solving team needs a […]
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                      16 de July, 2024
                      Magazine Luiza's storefront.
                      16 de July, 2024

                      Case study: Magazine Luiza

                      Founded in 1957 by Pelegrino José Donato and Luiza Trajano, Magazine Luiza now has over 1,400 physical stores across Brazil and has adopted a business model […]
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                      9 de July, 2024
                      9 de July, 2024

                      Digging up

                      I was organizing my content and found some very interesting things, and now I have 3 very exciting news today! Spotify I realized I have participated […]
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                      2 de July, 2024
                      2 de July, 2024

                      Why the “business demands => IT implements” model does not work

                      I have been working for some time in companies undergoing digital transformation or with individuals, including C-level executives, unfamiliar with digital product development methods. One of […]
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                      22 de June, 2024
                      22 de June, 2024

                      Another way to show the product vision: a letter from the client

                      In 2023, I formed a partnership with IFTL, Institute for Training in Technology and Leadership, to create CPO Mentoring similar to the CTO Mentoring that they […]
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