Articles

18 de December, 2024

Business and product: two sides of the same coin

I often find a division between the business and product areas in my mentoring and consulting sessions. On the one hand, teams are responsible for strategy, […]
4 de December, 2024

Product vision examples

Following the model we saw, below I present some product vision examples so you can see different ways to show what your product will look like […]
26 de November, 2024

Product Strategy

In a recent mentoring session, a product manager told me, “I defined the product vision and validated it with the founder, the board, and the entire […]
19 de November, 2024

Who creates product vision as the company grows?

One question that may arise after reading my last article about Head of Product doesn’t create product vision is who creates the product vision when the […]
13 de November, 2024

Head of product does not create the product vision

In my articles and classes on product vision, I comment that: Defining, communicating and reviewing the product vision is the most important responsibility of a product […]
5 de November, 2024

Product Management and Development Playbook update

I have been using and teaching others to use what I have called the product management and development playbook. I have written about this playbook before, […]
30 de October, 2024

Vision as a tool for alignment and collaboration with stakeholders

I’ll pause publishing articles that are chapters of my new book about Digital Transformation and Product Culture, but I’ll continue to talk about product vision. I […]
22 de October, 2024

Product Vision

The first tool I want to present is the product vision. It will guide several decisions. Product vision is what the product will be like in […]
12 de October, 2024

Value or experience: where to focus to increase the chances of success?

If you’ve ever been involved in discussions about product success, you’ve probably come across the question: What comes first, the experience or the value delivered? This […]