Articles
18 de March, 2025
If you’re developing a product, you’ve probably realized that without a clear vision, every decision feels like a shot in the dark. After all, if we […]
24 de February, 2025
I’m thrilled to announce that my latest book, Digital Transformation and Product Culture, is now available in English in paperback! A huge thank you to Melissa Perri and Paulo […]
17 de February, 2025
Many leaders face the challenge of changing a company’s culture. The most common mistake is thinking that culture can be transformed by decree, with rules, speeches, […]
10 de February, 2025
Many times, as product teams, we send out mixed messages without even realizing it. We ask other areas to bring us problems instead of solutions. “Don’t […]
4 de February, 2025
Did you know that Brazil is celebrating 30 years of commercial internet? In 1992, I co-founded Dialdata with three partners to connect computers through a BBS […]
27 de January, 2025
I really enjoyed last week’s post by Marcell Almeida about product roadmaps, featuring a fantastic diagram by Pavel Samsonov: Visuals are a powerful way to communicate […]
20 de January, 2025
Product Owner Misconception #3: Do they focus on execution while product managers focus on strategy?
This is the third and last article in a three-part series about common misconceptions of the usage of the term “Product Owner” in the broader context […]
13 de January, 2025
This is the second article in a 3 part series about common misconceptions of the usage of the term “Product Owner” in the broader product management […]
7 de January, 2025
The term “Product Owner” appears frequently when discussing product management. My latest post on LinkedIn about the differences between Product Owner and Product Manager, which I thought […]