Articles
22 de April, 2025
I’d like to share an experience I had at Gyaco. I was reviewing all the consulting proposals I’ve sent out since June 2022, when I decided […]
15 de April, 2025
A very useful tool in product portfolio management is the BCG Matrix. I’ve written about it before and I’ll reinforce here that it helps us understand […]
8 de April, 2025
After all, with the widespread use of writing, people would stop exercising their memory. Writing is a threat to living memory and to the oral transmission […]
25 de March, 2025
This article is part of my latest book, “Digital Transformation and Product Culture.” It is another excerpt from the chapter on team structure, where we will see […]
18 de March, 2025
If you’re developing a product, you’ve probably realized that without a clear vision, every decision feels like a shot in the dark. After all, if we […]
24 de February, 2025
I’m thrilled to announce that my latest book, Digital Transformation and Product Culture, is now available in English in paperback! A huge thank you to Melissa Perri and Paulo […]
17 de February, 2025
Many leaders face the challenge of changing a company’s culture. The most common mistake is thinking that culture can be transformed by decree, with rules, speeches, […]
10 de February, 2025
Many times, as product teams, we send out mixed messages without even realizing it. We ask other areas to bring us problems instead of solutions. “Don’t […]
4 de February, 2025
Did you know that Brazil is celebrating 30 years of commercial internet? In 1992, I co-founded Dialdata with three partners to connect computers through a BBS […]