Articles
30 de October, 2024
I’ll pause publishing articles that are chapters of my new book about Digital Transformation and Product Culture, but I’ll continue to talk about product vision. I […]
22 de October, 2024
The first tool I want to present is the product vision. It will guide several decisions. Product vision is what the product will be like in […]
12 de October, 2024
If you’ve ever been involved in discussions about product success, you’ve probably come across the question: What comes first, the experience or the value delivered? This […]
6 de October, 2024
Last week I had the pleasure of participating in the October Product Tank SP meetup at the invitation of Leonardo Pabon, who, together with Eric Nogare […]
17 de September, 2024
Everyone has heard about the need to have a customer focus and to provide a positive experience in all interactions throughout their journey with the company. […]
8 de September, 2024
Paul Graham, YCombinator’s co-founder, wrote about a talk that Brian Chesky, AirBnb’s co-founder, gave at a recent YC event for founders. Brian shared some of his […]
2 de September, 2024
Founded in April 1981 by Sebastião Bomfim Filho with the goal of making sports and casual fashion accessible to everyone in Brazil, Centauro has over 190 […]
2 de July, 2024
I have been working for some time in companies undergoing digital transformation or with individuals, including C-level executives, unfamiliar with digital product development methods. One of […]
11 de June, 2024
Anyone who has had contact with product development teams must have already come across the term discovery. It is very common for people who are new […]