Articles

6 Oct 2024

What can we expect from the PM role in 2025?

Last week I had the pleasure of participating in the October Product Tank SP meetup at the invitation of Leonardo Pabon, who, together with Eric Nogare […]
17 Sep 2024

Ecosystem Mindset

Everyone has heard about the need to have a customer focus and to provide a positive experience in all interactions throughout their journey with the company. […]
8 Sep 2024

Beyond Founder Mode: the critical role of vision in company success

Paul Graham, YCombinator’s co-founder, wrote about a talk that Brian Chesky, AirBnb’s co-founder, gave at a recent YC event for founders. Brian shared some of his […]
2 Sep 2024

Case study: Centauro

Founded in April 1981 by Sebastião Bomfim Filho with the goal of making sports and casual fashion accessible to everyone in Brazil, Centauro has over 190 […]
2 Jul 2024

Why the “business demands => IT implements” model does not work

I have been working for some time in companies undergoing digital transformation or with individuals, including C-level executives, unfamiliar with digital product development methods. One of […]
11 Jun 2024

The Famous Product Discovery

Anyone who has had contact with product development teams must have already come across the term discovery. It is very common for people who are new […]
3 Jun 2024

2 new products: assessment and product vision

I’m super excited to start offering two new Gyaco consulting products. Some customers have tested and validated these products and have given great feedback, so I […]
21 May 2024

Focus on the problem

It is human nature to solve problems. Whenever we hear about problems, we almost immediately switch to problem-solving mode: searching for solutions. However, suppose we first […]
14 May 2024

Case study: Itaú Unibanco

The next case study on deliver early and often comes from Itaú Unibanco, one of the largest financial institutions in Latin America. The group, in operation […]