Articles

25 de March, 2025

Structuring effective product development teams

This article is part of my latest book, “Digital Transformation and Product Culture.” It is another excerpt from the chapter on team structure, where we will see […]
17 de February, 2025

Culture cannot be changed by decree, but rather by results

Many leaders face the challenge of changing a company’s culture. The most common mistake is thinking that culture can be transformed by decree, with rules, speeches, […]
20 de January, 2025

Product Owner Misconception #3: Do they focus on execution while product managers focus on strategy?

This is the third and last article in a three-part series about common misconceptions of the usage of the term “Product Owner” in the broader context […]
13 de January, 2025

Product Owner Misconception #2: Are they managed by product managers?

This is the second article in a 3 part series about common misconceptions of the usage of the term “Product Owner” in the broader product management […]
18 de December, 2024

Business and product: two sides of the same coin

I often find a division between the business and product areas in my mentoring and consulting sessions. On the one hand, teams are responsible for strategy, […]
4 de December, 2024

Product vision examples

Following the model we saw, below I present some product vision examples so you can see different ways to show what your product will look like […]
26 de November, 2024

Product Strategy

In a recent mentoring session, a product manager told me, “I defined the product vision and validated it with the founder, the board, and the entire […]
30 de October, 2024

Vision as a tool for alignment and collaboration with stakeholders

I’ll pause publishing articles that are chapters of my new book about Digital Transformation and Product Culture, but I’ll continue to talk about product vision. I […]
12 de October, 2024

Value or experience: where to focus to increase the chances of success?

If you’ve ever been involved in discussions about product success, you’ve probably come across the question: What comes first, the experience or the value delivered? This […]