Articles

15 de February, 2022

Growth: listening to your users’ feedback

You discovered a problem of a group of people, and deeply understood this problem and its context. You discovered what motivates people to solve it, and […]
8 de February, 2022

Innovation: next steps

Once you discovered a problem of a group of people, got to the bottom of it, its context, and the motivations that people have to solve […]
31 de January, 2022

The 2 sides of Product Discovery

By the end of 2021, I had the opportunity to re-record the classes I gave at Cursos PM3 on the fundamentals of product management. It was […]
26 de January, 2022

Innovation: How to get a return on the investment from building a digital product?

One of the most important questions of the opportunity assessment questionnaire we saw in the previous chapter is the question: “How are we going to measure […]
14 de December, 2021

Innovation: a lot of opportunities

It is likely that, after focusing on the problem and understanding the job to be done, as described on the previous chapter, you will find not […]
6 de December, 2021

Innovation: the job to be done

Professor Clayton Christensen teaches at Harvard and wrote several books — among them The Innovator’s Dilemma: the revolutionary book that will change the way you do […]
29 de November, 2021

Innovation: Focus on the problem

The first step to creating a new software product is to understand the problem. It is very tempting, as you begin to understand the problem, to […]
22 de November, 2021

Leading and lagging indicators

During a mentoring session about a data concept that I think is very important, I noticed that I hadn’t written about that concept yet, so here […]
16 de November, 2021

What is innovation?

Of all stages of the lifecycle of a software product, innovation is the one that uses to present the greatest amount of questions. But what is […]