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                      Articles

                      31 de January, 2022
                      31 de January, 2022

                      The 2 sides of Product Discovery

                      By the end of 2021, I had the opportunity to re-record the classes I gave at Cursos PM3 on the fundamentals of product management. It was […]
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                      26 de January, 2022
                      26 de January, 2022

                      Innovation: How to get a return on the investment from building a digital product?

                      One of the most important questions of the opportunity assessment questionnaire we saw in the previous chapter is the question: “How are we going to measure […]
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                      14 de December, 2021
                      14 de December, 2021

                      Innovation: a lot of opportunities

                      It is likely that, after focusing on the problem and understanding the job to be done, as described on the previous chapter, you will find not […]
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                      6 de December, 2021
                      6 de December, 2021

                      Innovation: the job to be done

                      Professor Clayton Christensen teaches at Harvard and wrote several books — among them The Innovator’s Dilemma: the revolutionary book that will change the way you do […]
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                      29 de November, 2021
                      29 de November, 2021

                      Innovation: Focus on the problem

                      The first step to creating a new software product is to understand the problem. It is very tempting, as you begin to understand the problem, to […]
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                      22 de November, 2021
                      22 de November, 2021

                      Leading and lagging indicators

                      During a mentoring session about a data concept that I think is very important, I noticed that I hadn’t written about that concept yet, so here […]
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                      16 de November, 2021
                      16 de November, 2021

                      What is innovation?

                      Of all stages of the lifecycle of a software product, innovation is the one that uses to present the greatest amount of questions. But what is […]
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                      8 de November, 2021
                      8 de November, 2021

                      Let’s remove the product from the center?

                      I have been working with digital products for over 30 years. I graduated in computer engineering at ITA in the early 1990s and since then I […]
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                      2 de November, 2021
                      2 de November, 2021

                      Lifecycle of a digital product

                      I’ve talked a little about what is digital product management, the main characteristics of a product manager, and about some leadership and organizational culture tips for […]
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