Articles

15 de March, 2021

Feedback and performance evaluation

One of the main tools for the development of the people on your team is feedback. This word is an English term that originally means a […]
9 de March, 2021

Hire the right people

As I mentioned in the chapter “People: priority # 1, always” we spend money and energy to attract, hire and retain the best people. Having people […]
24 de February, 2021

Team structure

The product development team is the one who will execute the strategy and achieve the objectives to achieve the product vision. Therefore, an essential part of […]
23 de February, 2021

Metrics

By now you should have realized how much I like metrics. In my first book, Startup Guide: how startups and established companies can create profitable digital […]
15 de February, 2021

Strategy and objectives

What needs to be done to get your product closer to the product vision? This is your strategy and product objectives. We are then talking about […]
15 de February, 2021

Measuring and managing quality

In 2015, we decided to extinguish the Quality Assurance (QA) function of our Locaweb product development team. We had 12 QAs, some with a developer profile […]
4 de February, 2021

Product management career

In my book Product Management: How to increase the chances of success of your software I comment on career progression starting with Business Analyst (BA) as […]
2 de February, 2021

Vision, strategy, objectives, and team structure

This is the beginning of Part III of the book, about Tools, I’ll talk about the tools I’ve been using in my almost 30 years of […]
27 de January, 2021

Ecosystem mindset

This value I learned at Gympass. It was one of the company’s corporate values ​​and, in my opinion, every platform must incorporate this value in its […]