Articles
15 de September, 2020
Despite being only 10% of a product leader’s time, defining the product vision is the most important responsibility. Without a clear product vision, it is very […]
26 de August, 2020
As I mentioned in my article about The role of the Product VP/Head, I’m writing an entire book about the many different aspects and skills needed […]
16 de August, 2020
After reading the article “product marketing and product management“, about the differences between product management and product marketing management, it may seem that the best place […]
4 de August, 2020
When we think about the product management function, we always imagine it being exercised in a company whose core business is software offered via the internet, […]
28 de July, 2020
When a company opts for diversification, team organization tends to be simpler. For each product, there will be a single team of engineers (2-8 people, which […]
28 de June, 2020
A product manager’s life is all about relationships. Any product manager has to interact with many people inside and outside her organization that have an interest […]
20 de June, 2020
During the COVID-19 we did a diversification – and digitalization – of our product portfolio in record time. We went from one offline product, access to […]
14 de June, 2020
In my last article, I’ve discussed the differences between problem solver teams and solution implementer teams, why these teams yield better results, and how to build […]
7 de June, 2020
Marty Cagan, a well-known reference in the digital product community, wrote some time ago an interesting article about Product vs Feature Teams where he explains the difference between […]